Promotional Resources


For your convenience, ALA is now offering you the following presentations available for download. All presentations are updated twice a year and are in Microsoft® PowerPoint®. If you have any problems accessing the files or have any questions, please contact [email protected].

  • ALA Update: Latest information on ALA's programs, products, services and benefits.
  • Certification: Q&A presentation on all aspects of the Certified Legal Manager (CLM)® program.


The ALA Identity Standards Guidelines were developed to ensure that a common thread is present in all ALA communications. Refer to this document for information regarding proper use of the ALA name, logo, corporate colors and program names.

Chapter Promo Card Templates

ALA made templates that our chapters can use to create ready-to-print promotional cards to hand out at their events and share with prospective members and business partners. These promo cards are business-card-sized and can be easily printed by any print house. Use one of the templates below to create a promotional card for your chapter. 

Chapter Promo Templates

Newsletter Article Library

Content in Legal Management is available for reprint in your newsletters. However, there are a few rules to follow:

  • Please always include the following attribution with the article: "Copyright ©2019 Association of Legal Administrators. All Rights Reserved."
  • No editing or changing of copy is allowed. The article must also be published in its entirety.
  • If there is a byline, it must be printed with the article. This includes any biographical information that may appear at the end of the article.
  • As a matter of courtesy, send a copy of the reprint in your newsletter to the publication in which it was originally printed.

Questions? Email [email protected].

Downloadable Web and Print Ads

ALA offers you the contents of these kits online. All files can be downloaded and used in your newsletters, flyers, website, chapter meetings and much more to help you publicize future events.


To save a file to disk, right-click on the download link and then select " link="" or="" p="" save="" target="">

Print Ads

Full Page: 8.5"x11" (JPGs)


Half Page: 600x300 (JPGs)

Fractional: 728x210 (JPGs)

Web Ads

Banner: 960x90 (JPGs)

Small Rectangle: 180x150 (JPGs)

Large Rectangle: 300x250 (JPGs)

Skyscraper: 160x600 (JPGs)

Chapter Webmaster Tools

Please feel free to copy and paste the code snippets below into the HTML of your chapter website or other web areas. Updated on a regular basis, the snippets will display the latest ALA info and events. By inserting the code into your chapter website, the snippet will automatically update your website with new news on a regular basis.

You can also add Legal Management articles to your website.

As a reminder, each chapter website should remain in continual compliance with the identity guidelines and chapter website guidelines established by ALA headquarters. Contact [email protected] with any questions.



Copy this code into your HTML:

<a href="" target="_blank"><img src="" width="300" height="250" alt="ALA 300-250"></a>

ALA 300-250


Copy this code into your HTML:

<a href="" target="_blank"><img src="" width="160" height="600" alt="ALA 160-600"></a>

ALA 160-600

Social Media Guidelines

At ALA, we understand that social media can be a fun and rewarding way to share your Association involvement with family, friends and coworkers around the world. However, when you are in a position to represent ALA (such as creating and/or posting content through your chapter or committee account), use of social media also presents certain risks and carries with it certain responsibilities. To assist you in making responsible decisions about your use of social media, we have established guidelines.

ALA's Social Media Guidelines are intended for use by all members of ALA, but especially chapter presidents and other Association leaders, as members will look to you as an example. Please be sure to share this document with the chapter and committee members who curate your social media.

As a reminder, each issue of Just the Facts includes social media posts that your chapter can use. Contact [email protected] with any questions.