Marketing Opportunities

The Association of Legal Administrators (ALA) is the undisputed leader for the business of law. Our main focus is to deliver best in class management and leadership products and services to the global legal community. ALA is home to over 9,000 legal professionals representing the Am Law 200, corporate counsel and government legal departments.

ALA members are decision-makers and influencers within their firms and are responsible for facilities management, finances, HR, marketing, travel, IT solutions and much more. Our members look to our business partners to increase efficiency and profitability through the latest technologies and solutions. They also rely on our business partners to provide them with thought leadership and services to take their law firms to the next level of success.

Sourcing responsibilities include:         

  • Facilities management
  • Finances
  • HR
  • Marketing
  • Travel
  • IT solutions

Member titles include:

  • Chief Executive Officer
  • Chief Operating Officer
  • Chief Technology Officer
  • Executive Director
  • Director of HR
  • Director of Finance
  • Manager of Operations
  • Office Administrator

ALA offers a number of marketing opportunities to enhance your strategy to reach law firm decision-makers year-round. Let us customize an integrated marketing campaign that delivers ROI based on your marketing objectives and budget.

"An independent audit indicates 100% of ALA members have buying influence and 80% are responsible for making the final purchasing decision for their law firm or legal department."

Options to Reach Your Audience


ALA offers several advertising opportunities to enhance your integrated marketing strategy and reach law firm decision-makers year-round. Let us customize an advertising campaign that delivers ROI based on your marketing objectives and budget.

Exhibits & Sponsorships

Face-to-face marketing (tradeshows/exhibiting) is still considered the very best way to reach a large audience, build your brand presence, launch your products and remain at top of mind with your target market.

Thought Leadership

Build trust and establish your expertise by providing your thought leadership to ALA’s membership. Provide thought-provoking content and understanding of key issues that legal managers want to engage with by starting conversations that positions you as a credible source of knowledge, help, guidance and solutions.

Value in Partnership Program (VIP)SM

The ALA VIP Program is an exclusive group of our top business partners that have been vetted by ALA to strategically engage with our members. ALA markets our VIPs through multiple channels making VIPs top of mind when members are looking for trusted solutions.