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Marketing for Law Firms

Are You Maximizing Your Marketing Team’s Time?

Some firms have adopted a broader view of the function that extends beyond promotional work.

Learn how to best utilize your marketing team and what the newest roles and responsibilities are. Keep reading.


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How to Best Market Your Law Firm in 2026

Marketing across the board has drastically changed across all industries over the past year. Here’s what you need to know about getting the reach your firm needs now. Keep reading.



Big Ideas: President's Letter

Reaching the Summit: A Year of Climbing Higher

Travis Armstrong reflects on his year as ALA President and the lessons he’s learned on his leadership journey. Keep reading.

 


 

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Marketing Matters: Boosting Your Firm’s Brand

The New Digital Visibility Stack

Why SEO, GEO and AI search are one strategy, not three. Keep reading.

 


 

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Industry News: Legal Management Updates

Why Most Law Firm Growth Fails — And How Administrators Can Fix It

The growth illusion in law firms can lead to increased pressure on both lawyers and administrators, but with restructuring an approach to what growth actually looks like, administrators can proactively make better decisions for the firm. Keep reading.

 


 

Legal Management Talk

Lawyer Attrition and Resource Management

In this episode, Alex Tring, Director of Operations, Resource Management at BigHand joins us to talk about his company's 2025 Resource Management report. We discuss the latest hiring trends, staff attrition statistics and how firms can use data and technology to better allocate their employees' time. We also dive into some alarming stats on client attrition and what firms can do stem that tide. Listen now.

 

 

 


Read the midsize law firm report now.

Midsize Law Firms Are Balancing Potential and Pitfalls in Charting an Unpredictable Path Forward

 


LM Extras

Standing Out Without a Degree: How the CLM Elevates Your Career
Published 02/20/2026

Katie J. Bryant, CLM, shares how becoming a Certified Legal Manager can show firms you have the skills to be a leader.


When the Beach Disappeared: Sustainability as a Business Strategy
Published 02/06/2026

Angelina Angelov, CLM, MBA, Office and Compliance Manager at RVHB and ALA Board Member, urges law administrators to consider the role sustainability plays in their practices.


My Journey to CLM: Why I Chose to Take the Leap
Published 09/19/2025

In becoming a Certified Legal Manager®, Gail Semonian discovered the benefits of the certification, how she could advance her career and how her community could support her.


Best Practices for Law Firms to Meet Cybersecurity Obligations
Published 04/28/2025

Cybersecurity is more important than ever. Here’s how you can protect your firm from cyber attacks.


Wait! Wait! Don’t Take That Job Offer Just Yet!
Published 03/20/2025

Some job offers are too good to be true. Here's how to make sure you're finding the right fit.


The Time for AI-Powered Information Self-Service Has Arrived
Published 02/19/2025

Ensuring AI has access to quality data can help make your firm more efficient.


 

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