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Legal Management’s April issue on Marketing for Law Firms is out! With recent changes to SEO due to AI overviews, tactics have seen a complete overturn, and Legal Management has all the newest insights on how to revamp your marketing plan. Read about what generative engine optimization is, how to increase your online presence and the advantage local firms have over national firms. Plus, learn how to both analyze your marketing spending and best utilize your marketing team. Finally, read Travis Armstrong's last column as ALA President. Check out the issue below! Explore the issue here!
In this episode, recorded live at ALA's Association Leadership Institute, ALA President Travis Armstrong, President-Elect Elyssa Goldstein and Future Readiness Advisory Council Vice Chair Laurence Winters discuss some of the biggest takeaways from the Advisory Council's 2025 membership survey. Learn more about issues like staff succession planning, DEIA and mental wellness, along with what ALA is doing to help our members with each one. Listen Now.
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