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Sales & Sponsorship Opportunities

Connect Your Message to Key Law Firm Decision-Makers

ALA members are engaged and are instrumental in making decisions at their firms. They know that partnerships are vital to successful firm operations.

With tight budgets, you need to be sure you’re getting the most from your marketing spend by targeting decision-makers in the legal industry. That’s where partnering with ALA can help your operations.

If you are looking to get a product or service noticed within the legal industry, look no further. As leaders in the business of law, ALA members are key to driving decisions within their legal organizations.

From podcasts and publications to event sponsorships and webcasts, we’ve got everything you need to get in front of our membership.

Meet Our Members

First, a bit about who are members are. The ALA community is made up of nearly 9,000 legal management professionals representing small and midsized firms, Big Law, as well as corporate counsel and government legal departments.

ALA members are decision-makers and influencers within their firms. They are responsible for facilities management, finances, HR, marketing, travel, IT solutions and much more. Our members look to our business partners to increase efficiency and profitability through the latest technologies and solutions they offer. They also rely on our business partners to provide them with thought leadership and services to take their law firms to the next level of success.

Member titles include:

  • Chief Executive Officer
  • Chief Operating Officer
  • Chief Technology Officer
  • Executive Director
  • Director of HR
  • Director of Finance
  • Manager of Operations
  • Office Administrator

ALA offers a number of marketing opportunities to enhance your strategy to reach law firm decision-makers year-round. Let us customize an integrated marketing campaign that delivers return on investment (ROI) based on your marketing objectives and budget.

"An independent audit indicates 100% of ALA members have buying influence and 80% are responsible for making the final purchasing decision for their law firm or legal department."

Legal Marketplace

ALA's Legal Marketplace helps you connect your product and services to a qualified audience of legal professionals.

More than 2,700 visitors and 5,000 searches occur every month on the ALA Legal Marketplace. ALA members are integral to the solutions law firms select, and 80% are responsible for making the final purchasing decision for their law firm or legal department. The Legal Marketplace is where legal management professionals explore new solutions, connect with business partners and revisit when they have their next solution to find.

Searchable interactive profiles make it easy for legal professionals to find exactly what they are looking for. You’ll gain awareness, consideration and new business opportunities. 

We’ll Work With You to Build a Campaign That Suits Your Needs

Learn more about our 2024 advertising opportunities in our media kit. You can also browse our upcoming events and education for opportunities, too. 

We can help you build an advertising campaign that delivers you ROI based on your marketing objectives and budget. Contact Fred Ullman, Director of Business Development at +1-847-267-1375.


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