Business development is often overlooked amid the day-to-day bustle of law firm management. In this episode, David Freeman, JD, Founder of Lawyer BookBuilder, talks about how important business development is to the success of your firm and why now — during economic uncertainty — is the best time to ramp up those efforts. Plus, don’t miss Freeman’s advice on how to best measure your and your lawyers’ progress in growing your firm’s reach and profitability.
To read Freeman’s February 2023 Legal Management cover story, “5 Essentials for Your Business Development Toolkit,” click here.
Speaker Bio
David H. Freeman, JD, is a member of the National Law Journal Hall of Fame for being voted the top law firm business development coach and consultant in the United States for several consecutive years. He is a two-time best-selling author who has written and co-authored 14 books on law firm leadership and business development and has trained and coached over 10,000 lawyers and leaders in hundreds of firms worldwide. Additionally, he is the creator of Lawyer BookBuilder®, an online, self-study program that shows lawyers how to transform themselves into major rainmakers.