Big Ideas: ALA President's Letter
 

A Year of Limitless Success

ALA’s new President, Travis C. Armstrong, CLM, CPA, details his plans for his upcoming year of leadership and his goals for the Association.
By Travis C. Armstrong, CLM, CPA
June 2025
 

As I sit down to write my first column as President of our Association, I find myself reflecting on my 20-year journey as a member of ALA. I vividly recall attending my first local chapter meeting in 2005. Driving an hour from my hometown of Bowling Green, Kentucky, to Nashville, Tennessee, I remember thinking, “This had better be worth it — I’m losing about four hours of office time for this.” 

Looking back, that four-hour “investment” was more than worth it — it was the beginning of something truly meaningful. I often say that geography took me to Nashville for that first ALA meeting, but it was the people — their embrace, friendship and unwavering support — that kept me going back month after month, year after year. Their encouragement inspired me to start volunteering locally, then nationally. That support has never wavered, and I still feel it today.

In the year ahead, I’m excited to connect with many of you to listen, learn and understand what you want from your Association. What do you see as our greatest strengths, and how can we use them to lead and drive change in our profession? What blind spots do we need to acknowledge, and how can we grow in those areas to create lasting, positive impact?

This year will be filled with numerous challenges and opportunities, but I have every confidence in our Board of Directors and in the exceptional team at headquarters. Together, we will face each moment with care, determination and resolve.

Though I am only a few weeks into my year as President of the Association, several people have already asked me, “How will you define success?” or, “What will make you feel successful in your year as President?” Those questions have given me a fresh perspective on what success really means and how best to define it.

To me, success begins with intention. Whether you are launching a major project in your firm or legal department, or are setting personal goals, it is essential to define what success looks like from the outset. Waiting too long to do so risks compromising results for you and can diminish the impact for everyone involved.

So, how will I define success? I have a few indicators:

1. Empowering Our Volunteers

As we roll out our updated volunteer structure — engaging nearly 100 volunteers — my success is tied to theirs. I want each volunteer to find value and meaning in their work while building a robust network of peers they can turn to for both professional and personal support. This has been one of the greatest rewards of my own volunteer experience. Every time I have stepped up to volunteer — either locally or at the international level — I have walked away with new, lasting friendships. These are not just working relationships; they are people I consider lifelong friends whom I can trust and rely on for professional guidance or personal advice.

To me, success begins with intention. Whether you are launching a major project in your firm or legal department, or are setting personal goals, it is essential to define what success looks like from the outset.

2. Delivering Results

Beyond personal fulfillment, I expect our volunteers to deliver meaningful and impactful outcomes. When the Board reviewed draft plans of work for each group, we were blown away with the ambitious, thoughtful approaches to addressing key issues facing the legal management profession. I know our volunteers will make meaningful progress toward solving these issues and will have a lasting impact on our profession.

3. Leading in Mental Health Awareness

This goal is both a personal and professional issue for me. I have witnessed colleagues struggle to navigate the complexities of mental health care — limited resources, systemic gaps and the lingering stigma wrongly attached to this disease. I strongly believe that becoming certified in Mental Health First Aid is a powerful step forward. It isn’t about diagnosing or treating mental health matters, but about becoming a better friend and confidante, learning what resources are available to our colleagues and identifying how to refer them to those resources.

I’m proud of the work both our Association and my Middle Tennessee Chapter are doing to raise mental health awareness and build support systems. It is making a difference. Last year, a fellow member I had come to know reached out in tears, seemingly having hit rock bottom. Their life was spiraling out of control. They were already in touch with professional counselors, but they reached out to me because they knew I was a safe place to share their story. They asked me to help keep them accountable, and I have done my best to do that — checking in regularly, asking difficult questions and just listening. I’m delighted to report that they are much better, but still on the path to healing.

We have work to do. Each of us. All of us. It starts with the next step you take on your journey.

When I look back a year from now, I hope I can reflect on these three success indicators and say with confidence, “Yes, we made real progress toward achieving this goal.” With your help, and the dedication of our incredible team at headquarters, there’s no limit to what we can achieve together — or the positive impact we can have on our profession.

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