Tips & Trends: Industry Advice and Developments
 

How AI Helps Amplify Your Team's Value, Not Erase It

If rolled out thoughtfully, AI can be an asset rather than a threat to legal professionals.
By Ben Jennings
February 2026
 

In 1973, a column ran in the New York Times titled Machines — The New Bank Tellers,” which suggested that the innovation we now call an ATM would rapidly replace as much as 75% of the human teller workforce.

That, of course, isn’t what happened.

In the decades that followed, as ATMs were rolled out, teller employment actually grew faster than the broader labor force. While the machines automated one part of their job (cash handling), they lowered the cost of running bank branches, leading to more locations and more tellers.

Even more importantly, the job itself changed. Tellers focused less on transactions and more on service, problem-solving and sales. They became more important to the bank’s revenue engine and more connected to its success.

This pattern of automation removing friction rather than eliminating roles has repeated itself across industries. With less focus on repeatable, low-impact tasks, workers develop new and often technology-adjacent skills that make their roles more engaging and more valuable. We’ve seen it in accounting, engineering, publishing and, yes, even in legal. The rise of eDiscovery did not eliminate paralegals; it expanded their numbers and elevated their responsibilities.

This pattern of automation removing friction rather than eliminating roles has repeated itself across industries.

Today, law firms have a similar opportunity with the support function.

Many firms are struggling to backfill senior staff, particularly experienced legal secretaries who spent decades providing deeply embedded, partner-aligned support. BigHand’s 2025 Legal Workflow Leadership Report found that 41% of firms expect 21-40% of their support staff to retire in the next five years.

These professionals anticipate needs, handle client interactions and serve as operational anchors. As they retire or leave the workforce, replacing them ‘like for like’ is extraordinarily difficult.

At the same time, firms face mounting pressure to engage the next generation of support professionals. The newer cohort is less interested in purely administrative roles defined by printing, filing and inbox monitoring. They want growth, specialization and a clearer connection between their work and the firm’s success.

AI, deployed thoughtfully, can relieve much of that pressure. It can free them from low-value friction so they can do higher-value, firm-specific work. The technology that ensures requests are captured, prioritized and assigned efficiently is the foundation. Layering AI on top can accelerate routine tasks, draft first passes, extract key information and reduce time spent on mechanical work that does not require human judgment.

Instead of standing at a printer or triaging chaotic inboxes, support staff become specialized, revenue-adjacent contributors: client-facing coordinators, matter management experts, knowledge and process leads, or trusted relationship managers who understand how work moves through the firm.

Crucially, it won’t require lawyers to radically change how they work.

One of the consistent failure points in legal tech adoption has always been asking attorneys to modify deeply ingrained habits. The most successful systems meet lawyers where they are and quietly improve what happens downstream. Requests still come in the same way. Support is still available when it’s needed. The difference is that behind the scenes, work is being routed, augmented and accelerated in ways that reduce burnout and increase visibility for the support team.

The most successful systems meet lawyers where they are and quietly improve what happens downstream.

Real engagement (which drives retention) often comes from trajectory. Only 25% of firms, according to BigHand’s data, have clear promotion pathways with defined criteria. Just 38% have benchmarks for assessing progression readiness. How would they, when so many still manually delegate work and rely so heavily on the senior staff to complete anything client-facing or high-value?

When junior support roles are narrowly defined and task-heavy, it feels impossible to advance. When those same roles are reoriented around expertise and impact, they become careers rather than jobs, and retention follows.

Given that cash flow and profitability are being discussed more than ever, this result is also an easy sell to firm management. Nearly one-third of firms are relying more on lawyers to handle admin tasks. Support professionals with better tools can absorb the complexity that would otherwise land those tasks on an attorney’s desk and eat into their billable hours.

History suggests that when technology is introduced thoughtfully, it can increase human value, not erase it. Firms that treat AI as a replacement strategy may find themselves with disengaged teams and brittle operations. Instead, by first establishing a solid system to manage work requests, organizations can use AI as an amplification strategy — building a more resilient, attractive and human-centered environment.

When talent retention is one of the profession’s defining challenges, that distinction matters more than ever.

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