Communications and Organizational Management
 

Encouraging Young Associates to Stay

Budding attorneys look beyond a paycheck when considering longevity at a firm. Here’s how to retain top talent.
By Alex Heshmaty
July 2025
 

It comes as little surprise to seasoned business owners that employee loyalty has been waning for multiple years. This is the case across all industries and sectors and is partially linked to the rise of the gig economy. But the death of the notional “job for life” has been affecting the very nature of employment for the better part of the last two decades.

According to one study, Generation Z can “expect to have 16-17 jobs across five to seven careers” during their lifetime. AI and the associated culture of ruthless corporate efficiency have driven many younger workers to the brink of giving up on traditional career options altogether, embracing concepts such as passive income and “polygamous working” instead (the latter for which a qualified lawyer in the UK was recently sanctioned).

Why Does Talent Retention Matter for Law Firms? 

The legal profession has traditionally enjoyed relatively high levels of staff loyalty, but this is no longer the case, particularly for junior lawyers. According to a recent study commissioned by LexisNexis, 72% of law firm managers think “associates are less loyal than in the past,” and only 25% of associates want to make partner within five years.

One of the big reasons to minimize staff turnover is the cost of recruitment. A financial breakdown by Attorney at Work found that the overall cost of replacing a legal professional was, on average, around three to four times the salary of an attorney, even a young associate. Besides cost, there is always a risk that a new hire will simply not be a good fit, in which case the whole process will have to be repeated, with the consequent cost in terms of both time and money for the firm.

What Are the Best Ways to Encourage Junior Associates to Stay On?

According to a report from Major, Lindsey & Africa (MLA) and Leopard Solutions, over half of Gen Z associates “would trade a portion of their salary to reduce billable hours quotas,” indicating that salaries are only part of the equation. Commenting on the findings, Jacqueline Bokser LeFebvre, Managing Director in the Associate Practice Group at MLA, says, “in order to retain their top young talent, law firms should focus on fostering a values-driven and transparent culture — one that continues to provide a challenging, competitive work environment, but can also be supportive and adaptable to changing work styles and preferences.”

The traditional route to partnership is increasingly being shunned in favor of a healthier work-life balance. According to Elizabeth Rimmer, Chief Executive at LawCare, a mental health charity for the UK legal sector, junior lawyers are “increasingly no longer aspiring to partnership in the same way previous generations might have.”

According to Rimmer, junior lawyers take into account the lifestyle of current partners, from the long hours to the pressure and lack of boundaries, when deciding their career journey. “Work-life balance really matters to junior lawyers. Firms that are flexible, offer hybrid working and truly care about well-being — not just say they do — are much more likely to keep their staff,” Rimmer says.

A Sense of Purpose

Kelsey Farish, media and entertainment lawyer, argues that focusing the associate retention conversation around compensation and work-life balance “risks reinforcing a false binary, one where grueling hours are offset by big paychecks or yoga stipends, rather than the conditions that can cause burnout or dissatisfaction in the first place.” She says that, in her experience, “what keeps people in the profession isn’t just the money or benefits like WFH [work-from-home]. It’s the sense that their work matters and that they matter beyond billing targets. Personally, I wanted to feel like more than a cog in a machine; I wanted space to grow into a lawyer that genuinely reflected the person I was.”

Rimmer agrees that this sense of purpose is what younger lawyers are looking for. “It’s not just about profit. They want to be involved in work that aligns with their values: socially responsible work, pro bono opportunities, causes they care about. That’s what keeps people engaged,” Rimmer says.

A Nurturing Culture

Developing the right kind of workplace culture for junior lawyers, which allows them to have a real say and explore their future avenues, is also key to providing a sense of loyalty. Rimmer says that what builds loyalty is “creating a culture where people feel safe to speak up, where they can ask questions without judgement and where leaders are approachable.” She notes that junior lawyers “want to develop their skills, but not if it means harming their health” and suggests that “good mentoring, useful feedback and support without expecting them to work 60-hour weeks makes a big difference.”

Farish says that she was “really fortunate to work in a city firm that encouraged me to pursue the areas I was most interested in, even if it wasn't strictly billable.”

“When I attended events or wrote peer-reviewed articles, I was growing as a professional — but also helping to grow the firm's brand, too,” she says. So, providing enough freedom to junior lawyers to consider different career options can be a win-win scenario.

The Power of Empowerment

Loyalty is inextricably linked to feeling valued within an organization, and this is often more important than pay. Farish argues that “when junior lawyers feel seen and empowered, when they’re trusted not just to perform but to contribute, I think they’re more likely to stay. Not because they’re paid to endure, but because they’re supported to evolve.” Although she ultimately left the firm to start her own practice, what made the difference to her during her time there wasn’t the pay or perks — it was the chance to figure out what sort of lawyer she wanted to be.

When junior lawyers feel seen and empowered, when they’re trusted not just to perform but to contribute, I think they’re more likely to stay.

Irrespective of the long-term career aspirations of a young associate, feeling a sense that there is a potential future for them at their firm will prove beneficial in the short- to medium-term. Rimmer notes that even if “they don’t want to become partners, junior lawyers still want to see a future at the firm. Firms that are transparent about progression and open to alternative career paths — secondments, flexible roles, portfolio careers — will be more successful in keeping people long-term.”

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