Table of Contents

Features: Marketing for Law Firms

Are You Maximizing Your Marketing Team’s Time?

Some firms have adopted a broader view of the function that extends beyond promotional work.

How to Best Market Your Law Firm in 2026

Marketing across the board has drastically changed across all industries over the past year. Here’s what you need to know about getting the reach your firm needs now.

From Activity to Authority: How Smaller Firms Can Out-Position the Giants and Win PR in the AI Search Era

AI has thrown traditional search engine optimization tactics out the window, but this may be an advantage for small firms.

Columns

Reaching the Summit: A Year of Climbing Higher

Travis Armstrong reflects on his year as ALA President and the lessons he’s learned on his leadership journey.

The New Digital Visibility Stack

Why SEO, GEO and AI search are one strategy, not three.

How Regional Firms Can Outrank National Firms in Local Markets

Regional law firms have an advantage against national firms in search algorithms. Learn how to optimize yours.

Different Machine, Same Anxiety: What AI Actually Means for Legal Administrators

As legal administrators are pushed further to adopt AI, it’s crucial to know how it can impact and ideally improve workloads.

Departments

Why Most Law Firm Growth Fails — And How Administrators Can Fix It

The growth illusion in law firms can lead to increased pressure on both lawyers and administrators, but with restructuring an approach to what growth actually looks like, administrators can proactively make better decisions for the firm.

How Cultures Built on Humanity and Authenticity Become Competitive Marketing Advantages for Law Firms

For legal administrators helping guide firm culture and operations, value-driven leadership built on humanity and empathy are increasingly essential to long-term growth.