BP Perspective: Insights From a Business Partner
 

Coach the Coach: How Legal Administrators Can Turn Reluctant Attorneys into Business Developers

Legal administrators don’t need a sales background to drive business development with a few key strategies to improve firm growth.
By Jocelyn Brumbaugh
May 2025
 

Legal administrators wear many hats: operations leader, morale booster, logistics guru. Increasingly, they’re also expected to drive business development (BD) efforts at their firms. But while they may be handed the responsibility, they’re rarely given the tools to succeed.

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