Playing the Fame Game: How to Amplify Your Lawyers’ Reputations to Stand Out from the Rest

By David H. Freeman, JD
October 2023
 

In the competitive landscape of legal services, how can your lawyers stand out? As someone who has worked with more than 10,000 lawyers for three decades, I’ve come to understand that it’s not just about being a good lawyer — it’s also about being recognized as one. In an industry teeming with skilled lawyers, the question isn't just about who has the best credentials, but also who shines the brightest. It’s a game of being the tree in the forest that makes a lot of noise when it falls.

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About the Author

David H. Freeman, JD

David H. Freeman, JD

Founder
Lawyer BookBuilder

David H. Freeman, JD, is a member of the National Law Journal Hall of Fame for being voted the top law firm business development coach and consultant in the United States for several consecutive years. For 30 years he has worked with over 10,000 lawyers in hundreds of firms worldwide, and he has created an online training and group accountability program, Lawyer BookBuilder®, that guides lawyers on how to become rainmakers. He has also developed a Return on Potential Calculator, which is a free tool that shows firm leaders, group leaders, and individual lawyers how much revenue they could generate if they (or their groups) became better rainmakers.