Punch Above Your Weight: The Do’s and Don’ts of Small and Midsize Firm Marketing

By Neville Pokroy
February 2023
 

Many small and midsize firms feel inadequate when competing against the big guys with big money behind them. So how can a smaller firm compete effectively?

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About the Author

Neville Pokroy

Neville Pokroy

Partner
Mastermind Solutions, Inc.

Neville Pokroy is a Partner at Mastermind Solutions, Inc., a business and marketing consultancy that specializes in helping smaller organizations. He’s worked with a midsize law firm in Canada to help them become a market leader. For over 15 years, Pokroy has project managed the firm’s marketing strategy and implementation and has been the architect of their steady growth and success over that time period.