Build Your Business Case for Attending #ALAconf20
You may understand the value of attending the Annual Conference & Expo, but securing funding from your firm or organization might require a little extra effort. That’s why we’ve put together this Justification Toolkit to help you build the business case for your managing partner or supervisor to send you to Salt Lake City!
Three Steps for Getting Your Manager’s Approval
STEP 1: Identify Your Manager’s/Firm’s Motivations When Deciding Your Attendance
To effectively justify your attendance, you will need to articulate the connection between your firm’s knowledge and skill requirements and how attending the conference can help you meet those needs.
Below are some questions your manager may have and suggested answers you could give.
- What are the practical benefits for your firm if you attend?
- Proven strategies and tactics to stay ahead of the curve
- Actionable information from top leaders in the industry on emerging trends and ideas
- Information on the latest solutions from the expansive Exhibit Hall
- Important connections with colleagues and business partners
- Certification and accreditation hours from most educational sessions
- Who’s attending and how will you leverage those connections?
ALA’s Annual Conference & Expo will allow [me and/or specific team members] to network with over 1,500 Legal Management professionals and business partners in the industry. We will be able to take the pulse of what is happening in tools, technologies and processes and hear new ideas.
Download Benefits Worksheet
STEP 2: Quantify the ROI of Your Attendance
Before you can begin to justify the investment of attending the conference, you need to calculate the total investment.
Download Budget Worksheet
STEP 3: Present Your Business Case for Attendance in a Letter to Your Manager
Now that you have thought about the direct benefits to your firm and the associated costs, write a letter to your manager or managing partner to support your attendance.
Download Letter Template
Manager Still Not Convinced?
- Offer to prepare and deliver a short presentation and Q&A to your colleagues or team members to share what you learned. (This is where those session handouts come in handy.) They will benefit from your attendance, too, with new knowledge, skills and techniques that can apply directly to their jobs right away.
- Name some of your current tools, technologies and services that need to be replaced or updated and offer to meet with exhibitors who can fill those needs, potentially at a lower cost for ALA members.
- Name some of your current processes that can be improved by learning and exploring how others handle them. Explain how attending will benefit your work, projects and organization.
- Be ready with a plan that shows who will cover for you while you are attending the conference.
- Offer to share a room to reduce hotel expenses.
- Focus on what you will specifically bring back to the organization as payback for the investment in your proposal for attendance approval.
Here’s How Past Attendees Benefited from Attending:
“The Annual Conference & Expo is a deluxe buffet covering all of my interests, educational needs, introduction to best practices and the most motivational networking opportunities ever.”
Stacey Coleman, Administrative Director at Elam & Burke
“The connections I maintain with fellow Administrators is priceless! That, combined with stellar education, keeps me top of my game.”
Andrea Everage, MHR,PHR, SHRM-CP, HR Business partner-CA, Baker McKenzie
“I attend the Annual Conference & Expo because it is the most unique networking and educational conference catered to law firm professionals managing aspects of a firm.”
Grace Lopez, Chief Executive Officer at iManage Law Firms, LLC
“Annual Conference is the most uplifting, empowering and motivational tool in my career toolbox. The sessions enlighten and empower me to make change and improvements in my career and firm.”
Susan Weidman, Legal Recruitment and Operations Manager at Whiteman Osterman & Hanna, LLP