What’s a Logo and Why Do We Need a Good One?

By Ross Fishman, JD
April 2019
 
Logos are hard — really hard. Surprisingly hard. There’s a lot more to organizing the way your law firm name looks on your business card than most people think. Consider how easily we can remember the typefaces used by Coca-Cola, Disney, IBM, FedEx or NASA — or Target’s unique circle’s or Nike’s swoosh.

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About the Author

Ross Fishman, JD

Ross Fishman, JD

Chief Executive Officer
Fishman Marketing

Ross Fishman, JD, specializes in branding, websites, and marketing training for law firms. A former litigator, marketing director, and marketing partner, he has helped hundreds of ALA member firms dominate their markets. A Kentucky Colonel (like Col. Sanders), Fishman was the first inductee into the Legal Marketing Association’s Hall of Fame, and recently negotiated the safe end of a 12-hour armed police standoff. (No, really!) He’s written 10 books on marketing, all of which are available on Amazon.