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Ahead of the Curve

June 2021

PURPOSE

The Professional Development Advisory Committee’s (PDAC) purpose in providing you this communication is to further its goal of periodically sharing topical information regarding the legal industry. Our hope is that one or more of the updates will provide a spark of insight to assist with your work on behalf of ALA as well as within your firm or legal department.


    


"MAKING THE HYBRID WORKPLACE FAIR"

Thanks to the benefits for both employers and employees, hybrid work arrangements will likely persist beyond the pandemic. In order for them to work, though, leaders must understand the power differentials they create within teams and take steps to level the playing field. Where individuals (including the manager) on a team are located relative to others matters makes a difference, as does each individual’s skills in relationship building. The authors offer four strategies managers can take to manage the structurally inevitable differences in power that arise in a hybrid environment. Not doing so can damage relationships, impede effective collaboration and ultimately reduce performance.

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Resource: Mark Mortensen and Martine Haas, Harvard Business Review


"HOW TO MAKE THE HYBRID WORKPLACE FAIR FOR ALL"

Will in-office workers have an inherent advantage over their remote colleagues? This HR exec says companies must start preparing now for the new dynamic.

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Resource: Sarah Grimstead, Forbes


"HOW LAW FIRMS CAN BENEFIT FROM CAMPAIGN-DRIVEN MARKETING"

You can’t begin to achieve your law firm’s marketing goals until you clearly define them. Clever commercials or enlightening podcasts will be only that if they are not tied to strategic, measurable goals. Once you define your goals, you can develop a strategic campaign to meet them and measure your return on investment.

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Resource: Guy Alvarez, Forbes