February 2016 Table of Contents
Features
Legal Industry/Business Management
Innovative Marketing on a Shoestring Budget
By Burton Taylor
Investing time, not dollars, to kick-start marketing efforts
Operations Management
Legal Technology Startups: From Trend to the Norm
By Jobst Elster
Read how this growing industry is solving legal tech challenges
Legal Industry/Business Management
Your Guide to Succession Planning
By Kylie Ora Lobell
Some forethought for your firm’s future can make transitions smoother
Columns
Big Ideas: ALA President's Letter
Moving Forward … Strategically
BP Perspective: Insights From a Business Partner
The Digital Official Matter File: Holy Grail or Business Mandate
Millennial Mouthpiece: For the Emerging Workforce
Meet (and Learn From) the Traditionalists
Test Drive: Gadget Reviews with Bill and Phil
Amazon Echo: We Love You, Alexa
Departments
Industry News: Legal Management Updates
Facts and Stats
Tips and Trends: Industry Advice and Developments
Competitive Advantages of Outsourcing Your MSP
High Tech
New Products for Law Firms
ALA Now
ALA Faces: Member and Chapter News
Anniversaries, Awards and Appointments
Susan French Scholarship Winners Share Their Experiences
At ALA: Association News and Events
What’s Happening at Headquarters
Get Certified: Your Guide to the CLM Program
Congratulations to Our 5 New CLMs!