FOR IMMEDIATE RELEASE
May 23, 2017
Contact: Hi-Fidelity Group, Inc., Sean Soth, [email protected]
(Washington, DC, May 23, 2017) — The Association of Legal Administrators’ (ALA’s) Business Partner (BP) Portal was announced a finalist in Association Media & Publishing’s Annual EXCEL Awards, which recognizes the best, and the brightest in association media and publishing. ALA, in partnership with Hi-Fidelity Group, Inc., was recognized for its work created in 2016 in the media kit category for its ALA BP Portal website.
ALA is proud to be honored among other leaders in association media and publishing. 235 finalists were selected from nearly 830 entries. ALA entered its new, online “ALA Business Partner Portal” for consideration.
Moving into 2017, ALA needed a new tool to help its business partner community connect with its mission and plan for both events and advertising opportunities within a portfolio that has seen great change. Over the past 2 years, ALA focused on its positioning as the thought leader within the business of law, developed and launched several new events, undergone a transition from print to digital publications, and navigated an ever-changing competitive landscape for business partner spend. With continued evolution planned for ALA's 2017 portfolio (a new ALAnet.org website design, content-access strategy and a new event schedule), a clear presentation of ALA's marketing and event options was critical.
The "ALA Business Partner Portal" started with a branded domain www.ALAbp.org, and provides clear browsing for ALA advertising and event options. Launched in November 2016, ALAbp.org has helped take the administrative burden off in-house and outsourced IT teams, by giving the ALA sales team the ability to make real time changes independently. The new ALA advertising and event portfolio features information and media kits that provides clarity across offerings to help prospects with their annual planning.
"The portal has proved to be an asset for the business development team and the audience of business partners they reach. With a large portfolio of media and event options, the portal provides clear and consistent communication that has positively impacted sales meetings and new client engagement," says Sean Soth, Owner, Hi-Fidelity Group, Inc.
ALA values the role its business partners play each day with both the association and member firms. The business development team focuses on helping those business partners choose the best mix of advertising and exhibit options available in the marketplace. ALAbp.org is the front-line tool in this effort.
“We are excited to honor outstanding work in the association media and publishing industry this year. These awards showcase the organizations that are producing innovative work in a rapidly changing world. We look forward to announcing the winners at our Awards Gala in June,” said Meredith Taylor, AM&P Executive Director.
Randy Nanna, EXCEL Award chair added, “Recognition by one's industry peers is a wonderful opportunity to showcase the talent and ingenuity within the association community."
The award winners will be announced and celebrated at the 37th EXCEL Awards Gala, from 6:30–8:30 p.m. on June 26, 2017.
Award-winning entries will be displayed at the EXCEL Awards Gala and featured in the July/ August issue of Signature. The Awards Gala is part of the 2017 AM&P Annual Meeting — AMP it UP. For more information on the AM&P 2017 Annual Meeting and the EXCEL Awards Gala, visit www.amp17.org.
About the Association of Legal Administrators (ALA):
ALA is focused on the delivery of cutting-edge management and leadership products and services to the global legal community. ALA has nearly 8,300 members representing 30 different countries with 93 chapters. The Association identifies and provides solutions to the most critical strategic and operational challenges its members and customers face today, and prepares them for the opportunities and challenges of tomorrow. For more information on ALA, visit http://www.alanet.org.
About Association Media & Publishing:
Association Media & Publishing (AM&P) is the premier membership organization serving the needs of association publishers, business operation executives, communications professionals, designers and content generators and the media they create.
###