101 Inside Tips for More Successful Presentations

Did you know…

people are generally more persuaded by what they might lose, rather than by what they might gain? Or that research clearly indicates that a well‐told story can be remembered for years while your bulleted PowerPoint slides are forgotten by the time you reach the end of your presentation?

Thanks for downloading this valuable presentation resource!

Dear Colleague,

Over the last several decades, presenters have been inundated with alluring advertising messages promising pizzazz, dazzle and WOW for their next big presentation. Wouldn’t it be nice if that were possible. But the reality is, despite the breadth of new tools and resources available, very little has changed. Presenters still turn and read slide after slide while their audiences drift off to LaLa Land. Bullet slides are still the dominant slide format of choice.

And presenters’ messages are often times still painfully self‐serving, much to the disdain of their audiences.

One very important commodity seems to be lacking from the presentation equation … wisdom. Instead of gleaning some seasoned insight from those who have pioneered the art of presenting before us, most seem to struggle with the same old issues. And for new presenters today whose career progress is often a function of the quality of their speaking skills, there are too few voices to coach and mentor them in this important life skill called “presenting.”

This eResource guide represents practical insight from top industry experts and puts their collective wisdom into an easy‐to‐follow, personal reference guide broken down by the issues that seem to mean the most to presenters today.

So whether you’re cramming for a major presentation, partner pitch or internal meeting, we think you’ll find these 101 tips to be a valuable and timely resource.

Make the most of every presentation opportunity!

Distinction www.distinction‐services.com

jim@distinction‐services.com

Distinction Communication, Inc. 18340 NE Rainbow Lane Newberg, OR 97132

503-554-1203

Dave Zielinski, Editor PresentationXpert Newsletter www.presentationxpert.com

[email protected] A publication of TriMax Direct

106 W. Water Street St Paul, MN 55107 651.292.0165

www.trimaxdirect.com

Jim Endicott is a nationally‐recognized consultant, executive coach and author specializing in professional presentation messaging, advanced design and delivery skills coaching. Jim has been a Jesse H. Neal award‐winning columnist for PRESENTATIONS magazine and has also contributed presentation‐related content to magazines like Business Week, Consulting, Selling Power and the Portland Business Journal. Jim and co‐author and psychologist Dr. Scott Lee released their first book in 2001, The Presentation Survival Skills Guide. (Distinction Publishing).

Distinction, Jim’s company, is a Portland, OR‐based organization that comes alongside those tasked with communicating important, high stakes presentations to empower them to communicate their critical stories in ways that invite deeper levels of audience engagement. Distinction does that in three key ways: 1) Strategic message development shaped specifically for the presentation medium. 2) Professional presentation design support so important concepts are grasped more quickly. 3) And finally, Distinction works with an organization’s high profile presenters to help them more effectively internalize the personal communication skills needed to foster deeper levels of trust, believability and credibility.

Dave Zielinski is the editor of PresentationXpert newsletter, a publication of TriMax Direct read each month by 150,000 sales and marketing, human resources and corporate communication leaders seeking to improve their presentation delivery or development skills. He’s also a contributing editor for The Toastmaster magazine, as well as a former award‐winning writer for Presentations magazine.

TriMax Direct, the publisher of PresentationXpert, has been meeting the needs of the business‐to‐business direct marketing marketplace for over 20 years in list management, list processing, fulfillment, enhancements, and working with the brokerage community to supply the best and most timely solutions to meet customers' needs. TriMax prides itself on knowledge of the best practices in direct marketing, quality customer service, integrity and accountability.