Your personal brand is how you are known and the value others assign you. Often, the way others see us does not match how we see ourselves. But the way they see us directly influences their desire to offer us opportunities. To influence and impact stakeholders, professionals need to have a clear and compelling personal brand. In this lively presentation, we'll discuss secrets to personal brand strategy, with an emphasis on messaging, social media and body language as keys for success. Using real examples from the legal industry, you'll see how successful professionals build influence and manage their careers.
Lida Citroen is an international reputation management and brand specialist who designs and enhances the identities of executives and professionals. Her specialty is personal branding, the practice of promoting value, managing reputations both online and in person, and building executive presence with a target audience. The author of two best-selling books on personal branding, Citroen is an engaging and impactful speaker who empowers global audiences with the tools to directly impact in their career.
Location / Room: National Harbor 12-13