Build Your Business Case for Attending #ALAConf21
While you may be clear on the value of attending ALA’s Annual Conference & Expo, securing funding from your firm or organization might require a little extra effort. That’s why we have put together this Justification Toolkit to help you build the business case for your approving manager to send you to Austin, Texas!
Three Steps for Getting Your Manager’s Approval
STEP 1: Identify Your Manager’s/Firm’s Motivations When Deciding Your Attendance
To justify your attendance, you’ll need to convey the connection between the information and skill requirements of your firm, and the education on offer at the conference.
Below are some questions your manager may have and suggested answers you could give.
Download Benefits Worksheet
STEP 2: Quantify the ROI of Your Attendance
Before you can begin to justify the investment of attending the conference, you need to calculate the total investment.
Download Budget Worksheet
STEP 3: Present Your Business Case to Attend in a Letter to Your Approving Manager
Now that you have thought about the direct benefits to your firm and the associated costs, write a letter to your approving manager to support your attendance.
Download Letter Template
Is Your Manager Still Not Convinced?
Be sure to communicate the worry-free registration details so your firm can feel more comfortable about providing funding for your attendance. The investment won’t be lost should in-person attendance no longer be possible for you due to the pandemic. Learn more about worry-free registration.
As we plan for an in-person gathering this fall, the health, safety and well-being of our attendees remains our top priority. We have developed enhanced health and safety measures to protect you and ensure a safe environment for all attendees. We are closely monitoring evolving guidelines and will continue evaluating additional measures. Learn more about the safety measures.
Here’s How Past Attendees Benefited from Attending:
“The Annual Conference & Expo is a deluxe buffet covering all of my interests, educational needs, introduction to best practices and the most motivational networking opportunities ever.”
— Stacey Coleman, Administrative Director at Elam & Burke
“The connections I maintain with fellow administrators is priceless! That, combined with stellar education, keeps me top of my game.”
— Andrea Everage, CLM, MHR, PHR, SHRM-CP, California HR Business Partner at Baker McKenzie
“I attend the Annual Conference & Expo because it is the most unique networking and educational conference catered to law firm professionals managing aspects of a firm.”
— Grace Lopez, Chief Executive Officer at iManage Law Firms, LLC
“Annual Conference is the most uplifting, empowering and motivational tool in my career toolbox. The sessions enlighten and empower me to make change and improvements in my career and firm.”
— Susan Weidman, Legal Recruitment and Operations Manager at Whiteman Osterman & Hanna, LLP