ALA Summit Series Webcasts

Hear from Industry Experts

ALA's Summit Series Webcasts are a series of interviews with experts who share some of their latest insights on the legal industry and the business of law.

These interviews focus on topics like the ROI of social media, how law is a buyer’s market, innovation strategies, collaboration across functional boundaries, the management of information assets, the physical and mental wellness of lawyers, how to grow your influence and impact, and the quick and easy way to go from manager to leader.

This new member benefit gives ALA members free access to these webcasts and a reduced price on products that can help enhance their career and improve the skills they use every day. After the initial air date, the webcasts will be available to view on-demand at your convenience.

Webcast Pricing

Member: No cost

Nonmember: $19/each or all three for $49

All featured books are available for purchase in our Legal Management e-Store.


Summit Series #3 – Author Series II

In this third series of webcasts, we are once again presenting a series of interviews with legal industry authors to showcase their recently published books and share some of their latest insights on the industry. The webcasts will cover the topics of physical, mental, emotional and spiritual wellness for lawyers; how to grow your influence and impact; and the quick and easy way to go from manager to leader.

Summit Series #3, Episode 1, Stewart Levine: Aired July 12, 2019, at 11:30 a.m. Central

Ari Kaplan, leading legal industry analyst and founder of Lawcountability, will be interviewing author Stewart Levine, Founder of ResolutionWorks, a consulting and training organization, about his book, The Best Lawyer You Can Be: A Guide to Physical, Mental, Emotional, and Spiritual Wellness.

Register now for on-demand access.


Summit Series #3, Episode 2, Michelle Tillis Lederman: Airing July 19, 2019, at 11:30 a.m. Central

Ari Kaplan, leading legal industry analyst and founder of Lawcountability, will be interviewing author Michelle Tillis Lederman, networking expert and Chief Executive Officer of Executive Essentials, about her book, The Connector's Advantage: 7 Mindsets to Grow Your Influence and Impact.

Register now.


Summit Series #3, Episode 3, James Robbins: Airing July 26, 2019, at 11:30 a.m. Central

Ari Kaplan, leading legal industry analyst and founder of Lawcountability, will be interviewing author James Robbins, Management Consultant and Motivational Speaker, on his book, Nine Minutes on Monday: The Quick and Easy Way to Go from Manager to Leader

Register now.


Register for all three episodes on-demand.


Meet the Experts

Kaplan, Ari 7.2019Our Interviewer: Ari Kaplan

Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree, a Fellow of the College of Law Practice Management and a finalist for ILTA's Thought Leader of the Year award. He is the author of Reinventing Professional Services and The Opportunity Maker, as well as the principal researcher for various benchmarking reports. Kaplan is also the Founder of the Lawcountability® software platform, a finalist for ILTA's Innovative Solution Provider of the Year award. He has been honored to speak at over a dozen ALA chapters and has collaborated with the ALA on creating a legal management professionals' edition of Lawcountability®. Learn more at AriKaplanAdvisors.com.

LawcountabilityHiRes
Reinvent Your Marketing and Business Development

Lawcountability® is a business development software platform and iPhone app, which offers a legal management professionals' edition.

Benefits include:

  • Increased inbound correspondence
  • A greater presence on social media
  • Improved outreach and reduced networking anxiety
  • More significant contact with existing clients and prospects

Founded by Ari Kaplan, it is a cost-effective way to offer weekly marketing and business development training online and on the go. The 10-minute programs offer new ideas on networking, content creation, social media and more. Learn more at Lawcountability.com.




Levine, StewartStewart Levine

Stewart Levine is the Founder of ResolutionWorks, a consulting and training organization dedicated to providing skills and ways of thinking needed to build strong organizational cultures. He spent 10 years practicing law before becoming an award-winning marketing executive serving the legal profession at AT&T, where he was recognized as a pioneer “intrapreneur.” He uses his approach to form teams and joint ventures in a variety of situations. Levine has worked with large and small law firms, legal departments and government agencies across the country.

The Best Lawyer You Can BeThe Best Lawyer You Can Be: A Guide to Physical, Mental, Emotional, and Spiritual Wellness

About the Book:

It's no secret that individual lawyers are under siege in a profession with a high incidence of stress, divorce, substance abuse and suicide. In this groundbreaking multidimensional collection, you can find tools and information that enable you to have both a successful career and a happy, satisfied life. These tools will teach you how to harness the transformative power of being more relational and less transactional.

The earmark of happy lawyers is the development of emotional intelligence, resilience and mindfulness practice. The book provides the keys to the kingdom, what is essential to thrive in the competitive environment of lawyering. The material comes from recognized experts who provide step-by-step behavioral guidance of what you need to do. The material is easily accessible. Each chapter has a summary and conclusion. Follow the wisdom and it's guaranteed to change your life and career.




Lederman, Michelle Tillis

Michelle Tillis Lederman

Michelle Tillis Lederman is the Chief Executive Officer of Executive Essentials and the author of three books, including The 11 Laws of Likability and her latest, Nail the Interview, Land the Job. Named one of Forbes Top 25 Networking Experts, Lederman has appeared on NBC, CBS, Fox, Gayle King and NPR and has been featured in The Wall Street Journal, The New York Times, Working Mother and U.S. News & World Report, among others. She holds degrees from Lehigh University and Columbia Business School.

Law is a Buyer's Market

The Connector's Advantage: 7 Mindsets to Grow Your Influence and Impact

About the Book:

Are you already networking but all that effort is not translating into results? Does everyone seem to be getting further ahead even though you are just as smart? Are you looking for a new job or up for a promotion? Do you have great ideas but no one seems to be listening to them? If any of these situations resonate, this book is for you!

And even if you are already a Connector, this book will help you take it up a level. Connectors think and act a certain way that makes things happen faster, easier, and often with a better result. This book will explain:

  • Why relationships and connecting are critical to your results, success and even happiness.
  • How Connectors have a way of thinking and acting that enables stronger relationships.
  • How anyone can infuse these mindsets and behaviors into their interactions and see the impact.

Michelle Tillis Lederman has curated connections and includes expert advice from over two dozen authors, coaches and business owners including Marshall Goldsmith, Dorie Clark, Ivan Misner, Susan RoAnn and more.

Regardless of your goal — a job, a promotion, new business, a referral — who you know and who knows you will lead to opportunities. It is the strength of your relationships that leads to your success.




Robbins, JamesJames Robbins

James Robbins is a rare mix of management consultant, change specialist, adventurer and motivational speaker. He speaks to audiences worldwide, helping them raise their performance to match their potential. He has been helping equip and transform leaders for more than 20 years. In 2012, Robbins wrote Nine Minutes on Monday: The Quick and Easy Way to Go from Manager to Leader. His style of teaching has set him apart as a master communicator, combining stories from his adventures with practical truths that help audiences make simple changes that stick.

Nine Minutes on MondayNine Minutes on Monday: The Quick and Easy Way to Go from Manager to Leader

About the Book:

Excerpts from Amazon:

The Globe & Mail's No. 1 Business Book of the Year!

Low performance and high turnover is not the result of lazy, apathetic workers. It's not about decreasing budgets. And it's not about a terrible economy. 

It's about leadership that doesn't engage employees.

In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers — your staff, your organization and, in the end, you. 

Whether you lead a small team or an entire organization, you’ll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside you'll find: 

  • The "9 Minute" template for maintaining focus on your leadership priorities — no matter how busy you are
  • Three key questions that will help you connect purpose to paycheck for your staff
  • A four-step formula for addressing subpar performance and driving complacency from the workplace
  • A simple coaching model for fast-track staff development
  • Four reward/recognition tools that will leave your employees feeling valued and motivated
  • The one simple activity that will forge deep bonds of trust between you and your employees
  • Three key ingredients that will immediately increase the motivation level of any employee

Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired and equipped to bring their best to work each and every day.




Summit Series #2 – Evans & Price

In the second series of webcasts, ALA presented a series of interviews with James Price, Founder and Managing Director of Experience Matters, and Nina Evans, Associate Head of the School of Information Technology and Mathematical Science (ITMS) at the University of South Australia (UniSA), who talked with other legal management professionals on the drivers for good information asset management. Each webcast included two interviews covering topics such as risk mitigation, business performance and ethics.

Register for all three episodes on-demand.

Summit Series #2, Episode 1, Risk Mitigation: Aired March 8, 2019, at 11:30 a.m. Central

James Price and Nina Evans talked about risk management including compliance risk management, business continuity, security, discovery and reputational damage. 

Register now for on-demand access.

Summit Series #2, Episode 2, Business Performance: Aired March 15, 2019, at 11:30 a.m. Central

James Price and Nina Evans discussed business performance and the effects on information assets management practices, revenue, cost, productivity, competitive advantage and decision-making.

Register now for on-demand access.

Summit Series #2, Episode 3, Ethics: Aired March 22, 2019, at 11:30 a.m. Central

James Price and Nina Evans talked about ethics and the ethical implications on information assets management practice, internal ethical environments and the external ethical environment.

Register now for on-demand access.

Meet the Series #2 Experts

  • Nina Evans PhotoNina Evans is the Associate Head of the School of Information Technology and Mathematical Science (ITMS) and the Program Director for the Doctor of IT Management (DITM) program at the University of South Australia. She has a master's degree in information technology, as well as an MBA and a PhD. She teaches master's and doctoral courses in knowledge management, business transformation through ICT innovation, and ICT leadership. She has published extensively in accredited international academic journals and has delivered presentations at international peer-reviewed conferences and industry workshops.


    James Price 4James Price is the Managing Director of Experience Matters, a firm of business advisers in the management of information assets — resources that are critical to law firms but are often poorly managed. His work with the University of South Australia researching the barriers to and benefits of managing data, information and knowledge as a business asset has been described as groundbreaking. Price is internationally recognized as an author of peer-reviewed papers and a presenter to business and academic conferences.




Summit Series #1 - Author Series I

In the first series of webcasts, we presented a series of interviews with legal industry authors who showcased their recently published books to share some of their latest insights on the industry. Each one-hour webcast included two author interviews covering topics such as the ROI of social media, how law is a buyer’s market, common communication blockers and connectors, guidance on innovation strategies, how functional specialists collaborate across functional boundaries to increase competitive edge, and how firms can benefit from Legal Lean Six Sigma.

Register for all three episodes on-demand.

Summit Series #1, Episode 1, Jordan Furlong and Spencer X. Smith: Aired November 2, 2018, at 11:30 a.m. Central

Ari Kaplan, leading legal industry analyst and Founder of Lawcountability,  interviewed author Jordan Furlong, leading analyst of the global legal market, about his book, Law Is a Buyer's Market. The second interview was with Spencer X. Smith, digital marketing expert and Founder of Spencer X. Smith Consulting, about his book, Rotoma: The ROI of Social Media 'Top of Mind'.

Register now for on-demand access.

Summit Series #1, Episode 2, Greg Satell and Heidi K. Gardner,  PhD : Aired November 9, 2018, at 11:30 a.m. Central 

Ari Kaplan, leading legal industry analyst and Founder of Lawcountability, interviewed Greg Satell, best selling author and public speaker, about his book, Mapping Innovation: A Playbook for Navigating a Disruptive Age. The second interview was with Heidi K. Gardner,  PhD , Distinguished Fellow at Harvard Law School's Center on the Legal Profession, on her book, Smart Collaboration.

Register now for on-demand access.

Summit Series #1, Episode 3, Lee Broekman and Catherine Alman MacDonagh, JDAired November 16, 2018, at 11:30 a.m. Central

Ari Kaplan, leading legal industry analyst and Founder of Lawcountability,  interviewed Lee Broekman, Principal of Organic Communication, on her book, Stop Blocking, Start Connecting. The second interview was with Catherine Alman MacDonagh, JD, Founder of the Legal Lean Sigma Institute, on her book, Lean Six Sigma for Law Firms.

Register now for on-demand access.

Meet the Series #1 Experts

  • AriKaplan_2018Headshot
    Our Interviewer: Ari Kaplan

    Ari Kaplan, an attorney and inaugural Fastcase 50 honoree, is the author of Reinventing Professional Services: Building Your Business in the Digital Marketplace and The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development. He serves as the principal researcher for a variety of widely distributed benchmarking reports, has been the keynote speaker for events worldwide, and is the founder of the Lawcountability® business development software platform and iPhone app, which offers a legal management professionals' edition. He is currently teaching himself to code in Python and is a two-time Ironman triathlon finisher.

    Kaplan has spoken at various national and regional ALA events as well as at over a dozen chapters. His most popular programs for ALA members (including managing partner events) are Attaining and Keeping Your Seat at the Table and Recovery, Renewal and Reinvention: Navigating the Next Decade.

    He is also a popular presenter at law firm retreats on the following:

    • Networking in a New Era of Legal Practice  
    • Getting Published for Business and Professional Development
    • Savvy Social Media Strategies for Promoting Your Practice
    • Fearless Public Speaking to Inform and Inspire
    • The Ins and Outs of Innovation
    • An Inside Look at What In-House Counsel Want from Law Firm Partners
       

    Learn more at AriKaplanAdvisors.com.

    LawcountabilityHiRes

    Reinvent Your Marketing and Business Development

    Lawcountability® is a business development software platform and iPhone app, which offers a legal management professionals' edition.

    Benefits include:

    • Increased inbound correspondence
    • A greater presence on social media
    • Improved outreach and reduced networking anxiety
    • More significant contact with existing clients and prospects
       

    Founded by Ari Kaplan, it is a cost-effective way to offer weekly marketing and business-development training online and on the go. The 10-minute programs offer new ideas on networking, content creation, social media, and more. Learn more at Lawcountability.com

  • Lee Broekman
    Lee Broekman

    Lee Broekman, Principal of Organic Communication, provides communication and management guidance to law firms and legal professionals. A professor and executive trainer, she is an expert in persuasion, presentation, and interpersonal communication. Broekman taught at the Annenberg School for Communication at USC, guest teaches at the UCLA School of Law and is a co-author of Successful (Happy) Lawyering: Increase Your Bottom Line and Well-Being, One Insight at a Time.

    Stop Blocking, Start ConnectingStop Blocking, Start Connecting

    Over 90% of the communication problems that plague our life are the dreadful barriers that get in the way of happy relationships and productive interactions. Most of the drama we experience is caused by communication blockers, the regretful words that spring off the tips of our tongues or fingers, ready to cause conflict and chaos. Stop Blocking, Start Connecting shows readers how to transform relationships by recognizing where they get blocked, reducing bad communication habits, removing the eight common blockers and replacing them with eight powerful connectors.

  • Jordan Furlong
    Jordan Furlong

    Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult with him to better understand why the legal services environment is undergoing radical change, and retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services.

    Law is a Buyer's MarketLaw Is a Buyer's Market

    Law firms are experiencing a wrenching period of upheaval. Economic crises, technology explosions, and a regulatory revolution have spawned a wave of innovative competitors. Newly empowered clients have adopted aggressive buying behaviors and begun dictating the terms of their relationships to law firms.

    Faced with this unprecedented competitive landscape and an industry-wide drop in demand for their services, law firms need effective solutions to these existential challenges. And they need them now.

    Jordan Furlong, one of the foremost analysts of the global legal market and a leading strategic forecaster of its future, explains how to create a law firm built to succeed in this new buyer’s market. He has designed a transformative client-first law firm that rethinks the business model, culture, client service, competitiveness, growth strategies, diversity and leadership of legal enterprises.

    When clients change their purchasing patterns, law firms need to change their approach. Law Is a Buyer’s Market will help you adapt to the new legal market and lead your firm into the future of law.

    “This is an exceptionally clear book, brimming with practical help, and humorous into the bargain. Jordan’s assessment of the legal market should be read carefully by clients and lawyers everywhere.” — Richard Susskind, author of Tomorrow’s Lawyers

    “If you are a law firm partner or leader, you must read this book and suspend the natural but dangerous desire to believe it doesn’t apply to you  because it applies to everyone in our industry.” — Susan Manch, Chief of People & Development, Norton Rose Fulbright US LLP

  • Heidi K. Gardner
    Heidi K. Gardner, PhD

    Heidi K. Gardner, PhD , is a Distinguished Fellow in the Center on the Legal Profession at Harvard Law School. She also serves as a Lecturer on Law and the Faculty Chair of the school’s Accelerated Leadership Program executive course. She was previously on the faculty at Harvard Business School. 

    Gardner has held positions with McKinsey & Co. and Procter & Gamble and as a Fulbright Scholar. Her research focuses on leadership and collaboration in professional service firms. Her book, Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos, was published earlier this year by Harvard Business Review Press.

    Her research received the Academy of Management’s prize for Outstanding Practical Paper with Implications for Management. She has authored or co-authored more than 50 book chapters, case studies, and articles in scholarly and practitioner journals, including the Academy of Management Journal, Administrative Science Quarterly and Harvard Business Review.

    Smart CollaborationSmart Collaboration

    Not all collaboration is smart. Make sure you do it right.

    Professional service firms face a serious challenge. Their clients increasingly need them to solve complex problems — everything from regulatory compliance to cybersecurity, the kinds of problems that only teams of multidisciplinary experts can tackle.

    Yet most firms have carved up their highly specialized, professional experts into narrowly defined practice areas, and collaborating across these silos is often messy, risky, and expensive. Unless you know why you’re collaborating and how to do it effectively, it may not be smart at all. That’s especially true for partners who have built their reputations and client rosters independently, not by working with peers.

    In Smart Collaboration, Heidi K. Gardner shows that firms earn higher margins, inspire greater client loyalty, attract and retain the best talent, and gain a competitive edge when specialists collaborate across functional boundaries. Gardner, a former McKinsey consultant and Harvard Business School professor now lecturing at Harvard Law School, has spent over a decade conducting in-depth studies of numerous global professional service firms. Her research with clients and the empirical results of her studies demonstrate clearly and convincingly that collaboration pays, for both professionals and their firms.

    But Gardner also offers powerful prescriptions for how leaders can foster collaboration, move to higher-margin work, increase client satisfaction, improve lateral hiring, decrease enterprise risk, engage workers to contribute their utmost, break down silos, and boost their bottom line.

    With case studies and real-world insights, Smart Collaboration delivers an authoritative case for the value of collaboration to today’s professionals, their firms, and their clients and shows you exactly how to achieve it.

  • Catherine Alman MacDonagh
    Catherine Alman MacDonagh, JD

    Catherine Alman MacDonagh, JD, teaches and provides training and consulting services in process improvement and project management, strategic planning, marketing and business development. A Legal Lean Sigma Black Belt and a certified Six Sigma Green Belt, MacDonagh is the Chief Executive Officer and a Founder of the Legal Lean Sigma Institute (LLSI). A former corporate counsel and law firm executive, she is now an adjunct professor at Suffolk Law School and George Washington University's Master's in Law Firm Management Program. She is also the author of Lean Six Sigma for Law Firms.

    Lean Six Sigma for Law FirmsLean Six Sigma for Law Firms

    There is no denying that the legal profession has been through an unprecedented period of change. Alternatives to the traditional — in terms of service providers, business models, workflow systems, delivery vehicles, pricing strategies, and so on — are becoming normalized. An excellent example of this is business process improvement. For a profession suffering from aggravated clients, shrinking revenues, competitive inertia, archaic business practices, and system waste, the continual implementation of process improvement strategies (Lean/Six Sigma/Project Management) will be the key to future success. It is easy to understand, is inexpensive to implement, lowers costs, improves quality, enhances communication, facilitates lawyer training, makes fixed fees profitable, and makes clients happy.

    Lean Six Sigma for Law Firms is the first report of its kind to provide in-depth strategic and tactical guidance on the application of Lean and Six Sigma in law firms, the different approaches firms are taking, where to get started, and case studies highlighting what the results have been for those who have already implemented it. This report defines Lean and Six Sigma as they relate to the legal profession; highlights the interdependent relationships between Lean, Six Sigma and Project Management; and demonstrates the different ways in which Lean and Six Sigma may be employed in law firms.

  • Greg Satell
    Greg Satell

    Greg Satell's life has been an incredible journey. First as a corporate executive and entrepreneur and now as a bestselling writer and popular speaker, he's always had a passion to transform big ideas into practical business solutions. Satell spent most of his adult life building and managing media businesses in Eastern Europe. In all, he spent 15 years living and working in Poland, Ukraine, Russia and Turkey. He started a blog in 2009 to share his experiences.

    Satell returned to the United States in 2011 and served as Senior Vice President for Strategy and Innovation at Moxie Interactive, a division of Publicis Groupe, one of the world’s leading marketing services organizations. Previously he was Co-Chief Executive Officer of KP Media, an integrated media publishing company, where they managed brands such as Bigmir, Ukraine’s leading digital platform, and Korrespondent, a news organization that played a pivotal role in the Orange Revolution, as well as a variety of female and lifestyle brands. He now regularly contributes to Inc. and Harvard Business Review and is available for consulting and speaking engagements. If you would like to hire Satell for an engagement or an event, you can contact him at innovate@digitaltonto.com. Or learn more about him at GregSatell.com, through his LinkedIn profile or on Twitter @DigitalTonto.

    Satell's first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was chosen as one of the best business books of 2017 by 800-CEO-READ.

    Mapping InnovationMapping Innovation

    We're entering a new era of innovation. Learn the strategies of the world's most inventive startups, corporations, and scientific institutions.
    Today, managers are often told that they must "innovate or die" but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.

    In this book you will find:

    • A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.
    • Insights into how the world's top innovators implement their innovation strategies.
    • A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!
       

    The truth is that there is no one "true path" to innovation, no silver bullets and no shortcuts. There are however effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for: a strategic playbook for navigating a disruptive age.

  • Spencer X. Smith
    Spencer X. Smith

    Spencer X. Smith is the Founder of Spencer X. Smith Consulting and services law firms throughout the country. He's a faculty member for the State Bar of Wisconsin's Business of Law Conferences and is also an instructor at the University of Wisconsin, where he teaches classes on digital marketing and social media. Smith has been called a "digital marketing expert" by Forbes  and publishes articles regularly in The Huffington Post, Law Journal Newsletters, and for the American Bar Association. 

    The ROI of Social MediaROTOMA: The ROI of Social Media 'Top of Mind'

    "A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns ... ROI." — Scott Galloway, Professor of Marketing, NYU Stern School of Business

    "This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." — Ann Handley, Chief Content Officer, MarketingProfs and Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content

    Every top salesman knows there’s nothing more important than being "top of mind" with customers. Every great manager knows there’s nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars. Then there’s social media. The biggest time — and money — waster in human history.

    Unless it’s not.

    The fact is, social media is the biggest disruption to the way you do business since movable type. And if you’re not doing it, you’re dead and just don’t know it yet.

    ROTOMA: The ROI of Social Media ‘Top of Mind’ is about all the above — and more.

    • If you know you should be doing social media but don’t know where to start, this book is for you.
    • If you’re a manager who needs to fully understand, plan for  or embrace the ROI of social media, ROTOMA is for you.
    • And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it’s for you too.
       

    "ROTOMA is brilliant! Being 'top of mind' is the new imperative in our digitally cluttered world. Superbly written — equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the 'Personal Branding Power Hour.' Highly recommended!" — Sandra Long, author, LinkedIn for Personal Branding: The Ultimate Guide.


Questions

If you have any questions about ALA's Summit Series webcasts or our featured experts, contact Patricia Carrera.