Hear from Industry Experts
ALA's Summit Series Webcasts are a series of interviews with experts who share some of their latest insights on the legal industry and the business of law.
These interviews focus on topics like the ROI of social media, how law is a buyer’s market, innovation strategies, collaboration across functional boundaries, the management of information assets, the physical and mental wellness of lawyers, how to grow your influence and impact, and the quick and easy way to go from manager to leader.
This new member benefit gives ALA members free access to these webcasts and a reduced price on products that can help enhance their career and improve the skills they use every day. After the initial air date, the webcasts will be available to view on-demand at your convenience.
- Summit Series #4, November 2019 – Legal Industry Hot Topics
- Summit Series #3, July 2019 – Author Series II
- Summit Series #2, March 2019 – Information Asset Management
- Summit Series #1, November 2018 – Author Series I
Member: No cost
Nonmember: $19/each or all three for $49
All featured books are available for purchase in our Legal Management e-Store.
Summit Series #4 – Legal Industry Hot Topics
In the fourth series of webcasts, Ari Kaplan returned to present a series of interviews with legal industry experts and consultants who discussed creating a culture of business development, dealing with irrational people and creating highly functional teams. Each one-hour webcasts focused on one of these hot topics, presented in a fun and engaging interview.
Summit Series #4, Episode 1, Creating a Culture of Business Development: Aired November 1, 2019, at 11:30 a.m. Central
To compete in today’s hyper-competitive market, firms must become obsessed with ingraining a culture of business development throughout the organization. This won’t happen on its own, so leaders must learn how to get lawyers laser-focused on building powerful networks, enhancing client loyalty, being internally collaborative and attracting new work.
During this 60-minute program, award-winning consultant, trainer and coach David H. Freeman, JD, provided practical, proven approaches for getting key parts of the firm focused on attracting, retaining and growing work from great clients.
- Get the firm to hunt as a pack
- Get individual lawyers more engaged and motivated to attract more work
- Learn to maximize cross-selling opportunities
- Get tips for delivering higher levels of client service
- Learn how to develop “sales management” skills in key leaders
- Learn how to help associates prepare themselves to become successful rainmakers
- Drive ongoing implementation
Summit Series #4, Episode 2, Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life: Aired November 8, 2019, at 11:30 a.m. Central
One of the most damaging forces impacting law firm performance is an undercurrent of unhealthy human interactions that can poison the workplace. This is especially amplified in the legal profession which, by its very nature, is high stress and features battles between emotionally charged parties. It is a virtual breeding ground for destructive interpersonal conflict.
Based on the best-selling book Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life, Dr. Mark Goulston addressed the causes of, and solutions for, this productivity draining behavior. During this insightful and highly engaging 60-minute program, Dr. Goulston provided practical tools and tips that can be used immediately to deal with the most difficult people at work and in life.
- Identify ways to recognize who will drive you crazy
- Understand how and why they trigger you
- Learn powerful and simple approaches to counteract their negative influences
Summit Series #4, Episode 3, Using Lessons from Tribes to Create Highly Functional Teams: Aired November 15, 2019, at 11:30 a.m. Central
In this one-hour program, anthropologist Philip Folsom revealed the ancient mysteries of humanity that can have a transformational impact on the health and high performance of today’s organizations. He described how, by invoking the universal lessons of tribal behavior, leaders can turn average or poorly functioning groups into highly collaborative teams. Folsom lead attendees through this program that is based on his years of first-hand experiences studying human and animal behavior.
- Learn why shaping environments of trust and safety is crucial for success
- Gain tools for creating trust and safety
- Learn how to navigate conflict with skill and versatility
- Learn how to implement accountability and goal-setting to achieve sustainable and thriving tribes
Meet the Experts
Our Interviewer: Ari Kaplan
Ari Kaplan, a leading legal industry analyst, is an inaugural Fastcase 50 honoree, a Fellow of the College of Law Practice Management and a finalist for ILTA's Thought Leader of the Year award. He is the author of Reinventing Professional Services and The Opportunity Maker, as well as the principal researcher for various benchmarking reports. Kaplan is also the Founder of the Lawcountability® software platform, a finalist for ILTA's Innovative Solution Provider of the Year award. He has been honored to speak at over a dozen ALA chapters and has collaborated with the ALA on creating a legal management professionals' edition of Lawcountability®. Learn more at AriKaplanAdvisors.com.
Lawcountability® is a business development software platform and iPhone app, which offers a legal management professionals' edition.
Founded by Ari Kaplan, it is a cost-effective way to offer weekly marketing and business development training online and on the go. The 10-minute programs offer new ideas on networking, content creation, social media and more. Learn more at Lawcountability.com.
David H. Freeman, JD
David H. Freeman, JD, a former practicing lawyer, is the award-winning Chief Executive Officer of the David Freeman Consulting Group and Founder of Law Firm CultureShift®. He is an author, speaker, consultant and coach who has shown thousands of lawyers and leaders how to become better rainmakers. For three consecutive years, Freeman was voted the No. 1 Law Firm Business Development Consultant and Coach in nationwide National Law Journal surveys, and for 24 years, he has worked with hundreds of law firms worldwide. Freeman is a highly rated speaker, trainer and consultant, and he has written four books (including two best-sellers) on law firm leadership and business development.
Dr. Mark Goulston
Dr. Mark Goulston is a former FBI and police hostage negotiation trainer, psychiatrist, preeminent suicide prevention expert, executive coach, international speaker and consultant. He is the author of seven books, including the #1 selling book on listening in the world, Just Listen: Discover the Secret to Getting Through to Absolutely Anyone, and Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life (in Russia the title was translated to mean "How To Deal with A**holes" and went viral). He is a frequent contributor to publications including Harvard Business Review, Fast Company, Business Insider, Business Journals, Huffington Post and Psychology Today, and has appeared on major news channels including CNN, ABC, CBS, NBC, BBC News, the Today Show and Oprah. On his highly regarded podcasts, he has interviewed luminaries such as Larry King, Norman Lear, and Ivan Misner.
Anthropologist Philip Folsom has been an industry leader in the fields of executive coaching and culture development for over 20 years. He is a regular instructor for USC’s Marshall School of Business and has presented at over 50 major universities across the world. Folsom’s corporate clients include organizations such as Space X, Apple, and Google. He sits on the High Performance Board of Red Bull North America and is a proud veteran of the U.S. Army.
Summit Series #3 – Author Series II
In this third series of webcasts, we once again presented a series of interviews with legal industry authors to showcase their recently published books and share some of their latest insights on the industry. The webcasts cover the topics of physical, mental, emotional and spiritual wellness for lawyers; how to grow your influence and impact; and the quick and easy way to go from manager to leader.
Summit Series #3, Episode 1, Stewart Levine: Aired July 12, 2019, at 11:30 a.m. Central
Ari Kaplan, leading legal industry analyst and founder of Lawcountability, interviewed author Stewart Levine, Founder of ResolutionWorks, a consulting and training organization, about his book, The Best Lawyer You Can Be: A Guide to Physical, Mental, Emotional, and Spiritual Wellness.
Summit Series #3, Episode 2, Michelle Tillis Lederman: Aired July 19, 2019, at 11:30 a.m. Central
Ari Kaplan, leading legal industry analyst and founder of Lawcountability, interviewed author Michelle Tillis Lederman, networking expert and Chief Executive Officer of Executive Essentials, about her book, The Connector's Advantage: 7 Mindsets to Grow Your Influence and Impact.
Summit Series #3, Episode 3, James Robbins: Aired July 26, 2019, at 11:30 a.m. Central
Ari Kaplan, leading legal industry analyst and founder of Lawcountability, interviewed author James Robbins, Management Consultant and Motivational Speaker, on his book, Nine Minutes on Monday: The Quick and Easy Way to Go from Manager to Leader.
Meet the Series #3 Experts
Stewart Levine is the Founder of ResolutionWorks, a consulting and training organization dedicated to providing skills and ways of thinking needed to build strong organizational cultures. He spent 10 years practicing law before becoming an award-winning marketing executive serving the legal profession at AT&T, where he was recognized as a pioneer “intrapreneur.” He uses his approach to form teams and joint ventures in a variety of situations. Levine has worked with large and small law firms, legal departments and government agencies across the country.
About the Book:
It's no secret that individual lawyers are under siege in a profession with a high incidence of stress, divorce, substance abuse and suicide. In this groundbreaking multidimensional collection, you can find tools and information that enable you to have both a successful career and a happy, satisfied life. These tools will teach you how to harness the transformative power of being more relational and less transactional.
The earmark of happy lawyers is the development of emotional intelligence, resilience and mindfulness practice. The book provides the keys to the kingdom, what is essential to thrive in the competitive environment of lawyering. The material comes from recognized experts who provide step-by-step behavioral guidance of what you need to do. The material is easily accessible. Each chapter has a summary and conclusion. Follow the wisdom and it's guaranteed to change your life and career.
Michelle Tillis Lederman
Michelle Tillis Lederman is the Chief Executive Officer of Executive Essentials and the author of three books, including The 11 Laws of Likability and her latest, Nail the Interview, Land the Job. Named one of Forbes Top 25 Networking Experts, Lederman has appeared on NBC, CBS, Fox, Gayle King and NPR and has been featured in The Wall Street Journal, The New York Times, Working Mother and U.S. News & World Report, among others. She holds degrees from Lehigh University and Columbia Business School.
James Robbins is a rare mix of management consultant, change specialist, adventurer and motivational speaker. He speaks to audiences worldwide, helping them raise their performance to match their potential. He has been helping equip and transform leaders for more than 20 years. In 2012, Robbins wrote Nine Minutes on Monday: The Quick and Easy Way to Go from Manager to Leader. His style of teaching has set him apart as a master communicator, combining stories from his adventures with practical truths that help audiences make simple changes that stick.
About the Book:
Excerpts from Amazon:
The Globe & Mail's No. 1 Business Book of the Year!
Low performance and high turnover is not the result of lazy, apathetic workers. It's not about decreasing budgets. And it's not about a terrible economy.
It's about leadership that doesn't engage employees.
In Nine Minutes on Monday, leadership guru James Robbins argues that employee engagement comes down to one thing: a constant dedication to meeting the universal needs that drive performance excellence. In today's chaotic, high-stakes business environment, it is easy to get distracted from leadership responsibilities by focusing on tasks at hand instead of on strategy. But when you neglect to keep your leadership priorities in front of you, everyone suffers — your staff, your organization and, in the end, you.
Whether you lead a small team or an entire organization, you’ll discover the nine keys to raising productivity, boosting morale, and increasing employee engagement. Nine Minutes on Monday combines proven engagement drivers and principles of human motivation into a simple system of execution that will show immediate results. Inside you'll find:
- The "9 Minute" template for maintaining focus on your leadership priorities — no matter how busy you are
- Three key questions that will help you connect purpose to paycheck for your staff
- A four-step formula for addressing subpar performance and driving complacency from the workplace
- A simple coaching model for fast-track staff development
- Four reward/recognition tools that will leave your employees feeling valued and motivated
- The one simple activity that will forge deep bonds of trust between you and your employees
- Three key ingredients that will immediately increase the motivation level of any employee
Being a great leader is never easy, but Robbins breaks it all down into essential components to reveal its fundamental simplicity. Nine Minutes on Monday is your road map to igniting purpose, passion, and engagement among your team members. Master and apply the tools and techniques inside, and your employees will be motivated, inspired and equipped to bring their best to work each and every day.
Summit Series #2 – Information Asset Management
In the second series of webcasts, ALA presented a series of interviews with James Price, Founder and Managing Director of Experience Matters, and Nina Evans, Associate Head of the School of Information Technology and Mathematical Science (ITMS) at the University of South Australia (UniSA), who talked with other legal management professionals on the drivers for good information asset management. Each webcast included two interviews covering topics such as risk mitigation, business performance and ethics.Register for all three episodes on-demand.
Summit Series #2, Episode 1, Risk Mitigation: Aired March 8, 2019, at 11:30 a.m. Central
James Price and Nina Evans talked about risk management including compliance risk management, business continuity, security, discovery and reputational damage.
Summit Series #2, Episode 2, Business Performance: Aired March 15, 2019, at 11:30 a.m. Central
James Price and Nina Evans discussed business performance and the effects on information assets management practices, revenue, cost, productivity, competitive advantage
Summit Series #2, Episode 3, Ethics: Aired March 22, 2019, at 11:30 a.m. Central
James Price and Nina Evans talked about ethics and the ethical implications on information assets management practice, internal ethical environments and the external ethical environment.
Meet the Series #2 Experts
Nina Evans is the Associate Head of the School of Information Technology and Mathematical Science (ITMS) and the Program Director for the Doctor of IT Management (DITM) program at the University of South Australia. She has a master's degree in information technology, as well as an MBA and a
. She teaches master's and doctoral courses in knowledge management, business transformation through ICT innovation, and ICT leadership. She has published extensively in accredited international academic journals and has delivered presentations at international peer-reviewed conferences and industry workshops. PhD
James Price is the Managing Director of Experience Matters, a firm of business advisers in the management of information assets — resources that are critical to law firms but are often poorly managed. His work with the University of South Australia researching the barriers to and benefits of managing data, information and knowledge as a business asset has been described as groundbreaking. Price is internationally recognized as an author of peer-reviewed papers and a presenter to business and academic conferences.
Summit Series #1 - Author Series I
In the first series of webcasts, we presented a series of interviews with legal industry authors who showcased their recently published books to share some of their latest insights on the industry. Each one-hour webcast included two author interviews covering topics such as the ROI of social media, how law is a buyer’s market, common communication blockers and connectors, guidance on innovation strategies, how functional specialists collaborate across functional boundaries to increase competitive edge, and how firms can benefit from Legal Lean Six Sigma.
Summit Series #1, Episode 1, Jordan Furlong and Spencer X. Smith: Aired November 2, 2018, at 11:30 a.m. Central
Ari Kaplan, leading legal industry analyst and Founder of Lawcountability, interviewed author Jordan Furlong, leading analyst of the global legal market, about his book, Law Is a Buyer's Market. The second interview was with Spencer X. Smith, digital marketing expert and Founder of Spencer X. Smith Consulting, about his book, Rotoma: The ROI of Social Media 'Top of Mind'.
Summit Series #1, Episode 2, Greg Satell and Heidi K. Gardner,
Ari Kaplan, leading legal industry analyst and Founder of Lawcountability, interviewed Greg Satell, best selling author and public speaker, about his book, Mapping Innovation: A Playbook for Navigating a Disruptive Age. The second interview was with Heidi K. Gardner,
Summit Series #1, Episode 3, Lee Broekman and Catherine Alman MacDonagh, JD: Aired November 16, 2018, at 11:30 a.m. Central
Ari Kaplan, leading legal industry analyst and Founder of Lawcountability, interviewed Lee Broekman, Principal of Organic Communication, on her book, Stop Blocking, Start Connecting. The second interview was with Catherine Alman MacDonagh, JD, Founder of the Legal Lean Sigma Institute, on her book, Lean Six Sigma for Law Firms.
Meet the Series #1 Experts
- Our Interviewer: Ari Kaplan
Ari Kaplan, an attorney and inaugural Fastcase 50 honoree, is the author of Reinventing Professional Services: Building Your Business in the Digital Marketplace and The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development. He serves as the principal researcher for a variety of widely distributed benchmarking reports, has been the keynote speaker for events worldwide, and is the founder of the Lawcountability® business development software platform and iPhone app, which offers a legal management professionals' edition. He is currently teaching himself to code in Python and is a two-time Ironman triathlon finisher.
Kaplan has spoken at various national and regional ALA events as well as at over a dozen chapters. His most popular programs for ALA members (including managing partner events) are Attaining and Keeping Your Seat at the Table and Recovery, Renewal and Reinvention: Navigating the Next Decade.
He is also a popular presenter at law firm retreats on the following:
- Networking in a New Era of Legal Practice
- Getting Published for Business and Professional Development
- Savvy Social Media Strategies for Promoting Your Practice
- Fearless Public Speaking to Inform and Inspire
- The Ins and Outs of Innovation
- An Inside Look at What In-House Counsel Want from Law Firm Partners
Learn more at AriKaplanAdvisors.com.
Reinvent Your Marketing and Business Development
Lawcountability® is a business development software platform and iPhone app, which offers a legal management professionals' edition.
- Increased inbound correspondence
- A greater presence on social media
- Improved outreach and reduced networking anxiety
- More significant contact with existing clients and prospects
Founded by Ari Kaplan, it is a cost-effective way to offer weekly marketing and business-development training online and on the go. The 10-minute programs offer new ideas on networking, content creation, social media, and more. Learn more at Lawcountability.com.
- Lee Broekman
Lee Broekman, Principal of Organic Communication, provides communication and management guidance to law firms and legal professionals. A professor and executive trainer, she is an expert in persuasion, presentation, and interpersonal communication. Broekman taught at the Annenberg School for Communication at USC, guest teaches at the UCLA School of Law and is a co-author of Successful (Happy) Lawyering: Increase Your Bottom Line and Well-Being, One Insight at a Time.
Stop Blocking, Start Connecting
Over 90% of the communication problems that plague our life are the dreadful barriers that get in the way of happy relationships and productive interactions. Most of the drama we experience is caused by communication blockers, the regretful words that spring off the tips of our tongues or fingers, ready to cause conflict and chaos. Stop Blocking, Start Connecting shows readers how to transform relationships by recognizing where they get blocked, reducing bad communication habits, removing the eight common blockers and replacing them with eight powerful connectors.
- Jordan Furlong
Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult with him to better understand why the legal services environment is undergoing radical
change,and retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services. Law Is a Buyer's Market
Law firms are experiencing a wrenching period of upheaval. Economic crises, technology explosions, and a regulatory revolution have spawned a wave of innovative competitors. Newly empowered clients have adopted aggressive buying behaviors and begun dictating the terms of their relationships to law firms.
Faced with this unprecedented competitive landscape and an industry-wide drop in demand for their services, law firms need effective solutions to these existential challenges. And they need them now.
Jordan Furlong, one of the foremost analysts of the global legal market and a leading strategic forecaster of its future, explains how to create a law firm built to succeed in this new buyer’s market. He has designed a transformative client-first law firm that rethinks the business model, culture, client service, competitiveness, growth strategies, diversity and leadership of legal enterprises.
When clients change their purchasing patterns, law firms need to change their approach. Law Is a Buyer’s Market will help you adapt to the new legal market and lead your firm into the future of law.
“This is an exceptionally clear book, brimming with practical help, and humorous into the bargain. Jordan’s assessment of the legal market should be read carefully by clients and lawyers everywhere.” — Richard Susskind, author of Tomorrow’s Lawyers
“If you are a law firm partner or leader, you must read this book and suspend the natural but dangerous desire to believe it doesn’t apply to you — because it applies to everyone in our industry.” — Susan Manch, Chief of People & Development, Norton Rose Fulbright US LLP
- Heidi K. Gardner, PhD
Heidi K. Gardner,
PhD, is a Distinguished Fellow in the Center on the Legal Profession at Harvard Law School. She also serves as a Lecturer on Law and the Faculty Chair of the school’s Accelerated Leadership Program executive course. She was previously on the faculty at Harvard Business School.
Gardner has held positions with McKinsey & Co. and Procter & Gamble and as a Fulbright Scholar. Her research focuses on leadership and collaboration in professional service firms. Her book, Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos, was published earlier this year by Harvard Business Review Press.
Her research received the Academy of Management’s prize for Outstanding Practical Paper with Implications for Management. She has authored or co-authored more than 50 book chapters, case studies, and articles in scholarly and practitioner journals, including the Academy of Management Journal, Administrative Science Quarterly and Harvard Business Review.
Not all collaboration is smart. Make sure you do it right.
Professional service firms face a serious challenge. Their clients increasingly need them to solve complex problems — everything from regulatory compliance to cybersecurity, the kinds of problems that only teams of multidisciplinary experts can tackle.
Yet most firms have carved up their highly specialized, professional experts into narrowly defined practice areas, and collaborating across these silos is often messy, risky, and expensive. Unless you know why you’re collaborating and how to do it effectively, it may not be smart at all. That’s especially true for partners who have built their reputations and client rosters independently, not by working with peers.
In Smart Collaboration, Heidi K. Gardner shows that firms earn higher margins, inspire greater client loyalty, attract and retain the best talent, and gain a competitive edge when specialists collaborate across functional boundaries. Gardner, a former McKinsey consultant and Harvard Business School professor now lecturing at Harvard Law School, has spent over a decade conducting in-depth studies of numerous global professional service firms. Her research with clients and the empirical results of her studies demonstrate clearly and convincingly that collaboration pays, for both professionals and their firms.
But Gardner also offers powerful prescriptions for how leaders can foster collaboration, move to higher-margin work, increase client satisfaction, improve lateral hiring, decrease enterprise risk, engage workers to contribute their utmost, break down silos, and boost their bottom line.
With case studies and real-world insights, Smart Collaboration delivers an authoritative case for the value of collaboration to today’s professionals, their firms, and their clients and shows you exactly how to achieve it.
- Catherine Alman MacDonagh, JD
Catherine Alman MacDonagh, JD, teaches and provides training and consulting services in process improvement and project management, strategic planning, marketing
andbusiness development. A Legal Lean Sigma Black Belt and a certified Six Sigma Green Belt, MacDonagh is the Chief Executive Officer and a Founder of the Legal Lean Sigma Institute (LLSI). A former corporate counsel and law firm executive, she is now an adjunct professor at Suffolk Law School and George Washington University's Master's in Law Firm Management Program. She is alsothe author of Lean Six Sigma for Law Firms. Lean Six Sigma for Law Firms
There is no denying that the legal profession has been through an unprecedented period of change. Alternatives to the traditional — in terms of service providers, business models, workflow systems, delivery vehicles, pricing strategies, and so on — are becoming normalized. An excellent example of this is business process improvement. For a profession suffering from aggravated clients, shrinking revenues, competitive inertia, archaic business practices, and system waste, the
continualimplementation of process improvement strategies (Lean/Six Sigma/Project Management) will be the key to future success. It is easy to understand, is inexpensive to implement, lowers costs, improves quality, enhances communication, facilitates lawyer training, makes fixed fees profitable, and makes clients happy.
Lean Six Sigma for Law Firms is the first report of its kind to provide in-depth strategic and tactical guidance on the application of Lean and Six Sigma in law firms, the different approaches firms are taking, where to get started, and case studies highlighting what the results have been for those who have already implemented it. This report defines Lean and Six Sigma as they relate to the legal profession; highlights the interdependent relationships between Lean, Six Sigma and Project Management; and demonstrates the different ways in which Lean and Six Sigma may be employed in law firms.
- Greg Satell
Greg Satell's life has been an incredible journey. First as a corporate executive and entrepreneur and now as a bestselling writer and popular speaker, he's always had a passion to transform big ideas into practical business solutions. Satell spent most of his adult life building and managing media businesses in Eastern Europe. In all, he spent 15 years living and working in Poland, Ukraine, Russia and Turkey. He started a blog in 2009 to share his experiences.
Satell returned to the United States in 2011 and served as Senior Vice President for Strategy and Innovation at Moxie Interactive, a division of Publicis Groupe, one of the world’s leading marketing services organizations. Previously he was Co-Chief Executive Officer of KP Media, an integrated media publishing company, where they managed brands such as Bigmir, Ukraine’s leading digital platform, and Korrespondent, a news organization that played a pivotal role in the Orange Revolution, as well as a variety of female and lifestyle brands. He now regularly contributes to Inc. and Harvard Business Review and is available for consulting and speaking engagements. If you would like to hire Satell for an engagement or an event, you can contact him at email@example.com. Or learn more about him at GregSatell.com, through his LinkedIn profile or on Twitter @DigitalTonto.
Satell's first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was chosen as one of the best business books of 2017 by 800-CEO-READ.
We're entering a new era of innovation. Learn the strategies of the world's most inventive startups, corporations, and scientific institutions.
Today, managers are often told that they must "innovate or die" but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.
In this book you will find:
- A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.
- Insights into how the world's top innovators implement their innovation strategies.
- A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!
The truth is that there is no one "true path" to innovation, no silver bullets and no shortcuts. There are however effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for: a strategic playbook for navigating a disruptive age.
- Spencer X. Smith
Spencer X. Smith is the Founder of Spencer X. Smith Consulting and services law firms throughout the country. He's a faculty member for the State Bar of Wisconsin's Business of Law Conferences and is also an instructor at the University of Wisconsin, where he teaches classes on digital marketing and social media. Smith has been called a "digital marketing expert" by
Forbesand publishes articles regularly in The Huffington Post, Law Journal Newsletters, and for the American Bar Association. ROTOMA: The ROI of Social Media 'Top of Mind'
"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns ... ROI." — Scott Galloway, Professor of Marketing, NYU Stern School of Business
"This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." — Ann Handley, Chief Content Officer, MarketingProfs and Wall Street Journal bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Every top salesman knows there’s nothing more important than being "top of mind" with customers. Every great manager knows there’s nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars. Then
there’ssocial media. The biggest time — and money — waster in human history.
Unless it’s not.
The fact is, social media is the biggest disruption to the way you do business since movable type. And if you’re not doing it, you’re dead and just don’t know it yet.
ROTOMA: The ROI of Social Media ‘Top of Mind’ is about all the above — and more.
- If you know you should be doing social media but don’t know where to start, this book is for you.
- If you’re a manager who needs to fully understand, plan
foror embrace the ROI of social media, ROTOMA is for you.
- And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it’s for you too.
"ROTOMA is brilliant! Being 'top of mind' is the new imperative in our digitally cluttered world. Superbly written — equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the 'Personal Branding Power Hour.' Highly recommended!" — Sandra Long, author, LinkedIn for Personal Branding: The Ultimate Guide.
If you have any questions about ALA's Summit Series webcasts or our featured experts, contact Patricia Carrera.