Hear From Industry Experts
ALA's Summit Series Webcasts are a series of interviews with legal management experts sharing some of their latest insights on the industry. Each one-hour webcast includes two interviews with legal industry authors who will be showcasing their recently published books. The books will provide insights on topics like the ROI on social media, how
This new member benefit allows ALA members free access to these webcast interviews and a reduced price on products that can help enhance your career and improve the skills you use every day. After the initial air date, the webcasts will be available to view on-demand at your convenience.
Member: No Cost
Nonmember: $25.00/each or all three for $50.00
All featured book
Summit Series 1, Jordan Furlong and Spencer X. Smith: Aired November 2, 2018, at 11:30 AM CT
Ari Kaplan, leading legal industry analyst and Founder of Lawcountability, will be interviewing author Jordan Furlong, leading analyst of the global legal market, about his book, "Law is a Buyer's Market." The second interview will be with Spencer X. Smith, digital marketing expert and Founder of Spencer X. Smith Consulting, about his book, "Rotoma: The ROI of Social Media 'Top of Mind'."
Summit Series 2, Greg Satell and Heidi K. Gardner,
Ari Kaplan, leading legal industry analyst and Founder of Lawcountability, will be interviewing Greg Satell, best selling author and public speaker, about his book, "Mapping Innovation: A Playbook for Navigating a Disruptive Age." The second interview will be with Heidi K. Gardner,
Summit Series 3, Lee Broekman and Catherine Alman MacDonagh, JD: Aired November 16, 2018, at 11:30 AM CT
Ari Kaplan, leading legal industry analyst and Founder of Lawcountability, will be interviewing Lee Broekman, Principal of Organic Communication, on her book titled, "Stop Blocking, Start Connecting." The second interview will be with Catherine Alman MacDonagh, JD, Founder of the Legal Lean Sigma Institute, on her book titled, "Lean Six Sigma for Law Firms."
Register now for on-demand access.
Meet the Experts
- Our Interviewer: Ari KaplanRead More
Ari Kaplan, an attorney and inaugural Fastcase 50 honoree, is the author of Reinventing Professional Services: Building Your Business in the Digital Marketplace (Wiley, 2011) and The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (West Academic, 2nd Ed. 2016). He serves as the principal researcher for a variety of widely distributed benchmarking reports, has been the keynote speaker for events worldwide, and is the founder of the Lawcountability® business development software platform and iPhone app, which offers a Legal Management Professionals edition. He is currently teaching himself to code in python and is a two-time Ironman triathlon finisher.
Kaplan has spoken at various national and regional ALA events as well as at over a dozen chapters. His most popular programs for ALA members (including managing partner events) are Attaining and Keeping Your Seat at the Table and Recovery, Renewal & Reinvention: Navigating the Next Decade.
He is also a popular presenter at law firm retreats on the following:
- Networking in a New Era of Legal Practice
- Getting Published for Business & Professional Development
- Savvy Social Media Strategies for Promoting Your Practice
- Fearless Public Speaking to Inform and Inspire
- The Ins and Outs of Innovation
- An Inside Look at What In-House Counsel Want from Law Firm Partners
Learn more at www.AriKaplanAdvisors.com.
Reinvent Your Marketing and Business Development
Lawcountability® is a business development software platform and iPhone app, which offers a Legal Management Professionals edition.
- Increased inbound correspondence.
- A greater presence on social media.
- Improved outreach and reduced networking anxiety.
- More significant contact with existing clients and prospects.
Founded by Ari Kaplan, it is a cost-effective way to offer weekly marketing and business-development training online and on-the-go. The 10-minute programs offer new ideas on networking, content creation, social media, and more.
Learn more at www.Lawcountability.com.
- Lee BroekmanRead More
Lee Broekman, Principal of Organic Communication, provides communication and management guidance to law firms and legal professionals. A professor and executive trainer, she is an expert in persuasion, presentation, and interpersonal communication. Broekman taught at the Annenberg School for Communication at USC, guest teaches at the UCLA School of Law and is a co-author of Successful (Happy) Lawyering: Increase Your Bottom Line and Well-Being, One Insight at a Time.
About the Book:
Over 90% of the communication problems that plague our life are the dreadful barriers that get in the way of happy relationships and productive interactions. Most of the drama we experience is caused by communication blockers, the regretful words that spring off the tips of our tongues or fingers, ready to cause conflict and chaos. Stop Blocking, Start Connecting shows readers how to transform relationships by recognizing where they get blocked, reducing bad communication habits, removing the 8 common blockers and replacing them with 8 powerful connectors.
- Jordan FurlongRead More
Jordan Furlong is a leading analyst of the global legal market and forecaster of its future development. Law firms and legal organizations consult with him to better understand why the legal services environment is undergoing radical
change,and retain him to advise their lawyers how to build sustainable and competitive legal enterprises that can dominate the new market for legal services.
About the Book:
Law firms are experiencing a wrenching period of upheaval. Economic crises, technology explosions, and a regulatory revolution have spawned a wave of innovative competitors. Newly empowered clients have adopted aggressive buying behaviors and begun dictating the terms of their relationships to law firms.
Faced with this unprecedented competitive landscape and an industry-wide drop in demand for their services, law firms need effective solutions to these existential challenges. And they need them now.
Jordan Furlong, one of the foremost analysts of the global legal market and a leading strategic forecaster of its future, explains how to create a law firm built to succeed in this new buyer’s market. He has designed a transformative client-first law firm that rethinks the business model, culture, client service, competitiveness, growth strategies, diversity, and leadership of legal enterprises.
When clients change their purchasing patterns, law firms need to change their approach. Law Is A Buyer’s Market will help you adapt to the new legal market and lead your firm into the future of law.
“This is an exceptionally clear book, brimming with practical help, and humorous into the bargain. Jordan’s assessment of the legal market should be read carefully by clients and lawyers everywhere.” — Prof. Richard Susskind, author, Tomorrow’s Lawyers
“If you are a law firm partner or leader, you must read this book and suspend the natural but dangerous desire to believe it doesn’t apply to you – because it applies to everyone in our industry.” — Susan Manch, Chief of People & Development, Norton Rose Fulbright US LLP
- Heidi K. Gardner, PhDRead More
Heidi K. Gardner,
PhD, is a Distinguished Fellow in the Center on the Legal Profession at Harvard Law School. She also serves as a Lecturer on Law and the Faculty Chair of the school’s Accelerated Leadership Program executive course. She was previously on the faculty at Harvard Business School.
Gardner has held positions with McKinsey & Co. and Procter & Gamble, and as a Fulbright Scholar. Her research focuses on leadership and collaboration in professional service firms. Her book, Smart Collaboration: How Professionals and Their Firms Succeed by Breaking Down Silos was published earlier this year by Harvard Business Review Press.
Her research received the Academy of Management’s prize for Outstanding Practical Paper with Implications for Management. She has authored or co-authored more than 50 book chapters, case studies, and articles in scholarly and practitioner journals, including the Academy of Management Journal, Administrative Science Quarterly and Harvard Business Review.
About the Book:
Not all collaboration is smart. Make sure you do it right.
Professional service firms face a serious challenge. Their clients increasingly need them to solve complex problems — everything from regulatory compliance to cybersecurity, the kinds of problems that only teams of multidisciplinary experts can tackle.
Yet most firms have carved up their highly specialized, professional experts into narrowly defined practice areas, and collaborating across these silos is often messy, risky, and expensive. Unless you know why you’re collaborating and how to do it effectively, it may not be smart at all. That’s especially true for partners who have built their reputations and client rosters independently, not by working with peers.
In Smart Collaboration, Heidi K. Gardner shows that firms earn higher margins, inspire greater client loyalty, attract and retain the best talent, and gain a competitive edge when specialists collaborate across functional boundaries. Gardner, a former McKinsey consultant and Harvard Business School professor now lecturing at Harvard Law School, has spent over a decade conducting in-depth studies of numerous global professional service firms. Her research with clients and the empirical results of her studies demonstrate clearly and convincingly that collaboration pays, for both professionals and their firms.
But Gardner also offers powerful prescriptions for how leaders can foster collaboration, move to higher-margin work, increase client satisfaction, improve lateral hiring, decrease enterprise risk, engage workers to contribute their utmost, break down silos, and boost their bottom line.
With case studies and real-world insights, Smart Collaboration delivers an authoritative case for the value of collaboration to today’s professionals, their firms, and their clients and shows you exactly how to achieve it.
- Catherine Alman MacDonagh, JDRead More
Catherine Alman MacDonagh, JD teaches and provides training and consulting services in process improvement and project management, strategic planning, marketing
andbusiness development. A Legal Lean Sigma Black Belt and a certified Six Sigma Green Belt, MacDonagh is the Chief Executive Officer and a Founder of the Legal Lean Sigma Institute (LLSI). A former corporate counsel and law firm executive, she is now an adjunct professor at Suffolk Law School and at George Washington University's Masters in Law Firm Management Program,and the author of Lean and Six Sigma for Law Firms.
About the Book:
There is no denying that the legal profession has been through an unprecedented period of change. Alternatives to the traditional — in terms of service providers, business models, workflow systems, delivery vehicles, pricing strategies, and so on — are becoming normalized. An excellent example of this is business process improvement. For a profession suffering from aggravated clients, shrinking revenues, competitive inertia, archaic business practices, and system waste, the
continualimplementation of process improvement strategies (Lean/Six Sigma/Project Management) will be the key to future success. It is easy to understand, is inexpensive to implement, lowers costs, improves quality, enhances communication, facilitates lawyer training, makes fixed fees profitable, and makes clients happy.
Lean Six Sigma for Law Firms is the first report of its kind to provide in-depth strategic and tactical guidance on the application of Lean and Six Sigma in law firms, the different approaches firms are taking, where to get started, and case studies highlighting what the results have been for those who have already implemented it. This report defines Lean and Six Sigma as they relate to the legal profession; highlights the interdependent relationships between Lean, Six Sigma and Project Management; and, demonstrates the different ways in which Lean and Six Sigma may be employed in law firms.
- Greg SatellRead More
Greg Satell's life has been an incredible journey. First as a corporate executive and entrepreneur and now as a bestselling writer and popular speaker, he's always had a passion to transform big ideas into practical business solutions. Satell spent most of his adult life building and managing media businesses in Eastern Europe. In all, he spent 15 years living and working in Poland, Ukraine, Russia, and Turkey. He started a blog in 2009 to share his experiences.
Satell returned to the United States in 2011 and served as SVP – Strategy & Innovation at Moxie Interactive, a division of Publicis Groupe, one of the world’s leading marketing services organizations. Previously he was Co-CEO of KP Media, an integrated media publishing company, where they managed brands such as Bigmir, Ukraine’s leading digital platform, and Korrespondent, a news organization that played a pivotal role in the Orange Revolution, as well as a variety of female and lifestyle brands. He now regularly contributes to Inc and Harvard Business Review and is available for consulting and speaking engagements. If you would like to hire Satell for an engagement or an event, you can contact him at firstname.lastname@example.org. Or learn more about him at GregSatell.com, through his LinkedIn profile or on Twitter: @DigitalTonto.
Satell's first book, Mapping Innovation: A Playbook for Navigating a Disruptive Age, was chosen as one of the best business books of 2017 by 800-CEO-READ.
About the Book:
We're entering a new era of innovation. Learn the strategies of the world's most inventive startups, corporations, and scientific institutions.
Today, managers are often told that they must "innovate or die," but are given little useful guidance on how to go about it. Sure, there are many books and articles that champion one approach or another, but till now there has been no effective guide to help executives find their way through the tangled jungle of competing ideas.
In this book you will find:
- A simple-to-use framework for identifying the optimal innovation strategy that is most likely lead to a successful outcome.
- Insights into how the world's top innovators implement their innovation strategies.
- A step-by-step guide to creating your own innovation playbook to win markets and run circles around your competition!
The truth is that there is no one "true path" to innovation, no silver bullets, and no shortcuts. There are, however, effective strategies that managers can pursue to dramatically increase their chances of success. Thoroughly researched, backed by original reporting and told through compelling stories of innovative organizations such as Google, IBM, Experian, Argonne National Laboratory and MD Anderson Cancer Center, Mapping Innovation will give managers what they have been looking for, a strategic playbook for navigating a disruptive age.
- Spencer X. SmithRead More
Spencer X. Smith is the Founder of Spencer X. Smith Consulting and services law firms throughout the country. He's a faculty member for the State Bar of Wisconsin's Business of Law Conferences and is also an instructor at the University of Wisconsin, where he teaches classes on digital marketing and social media. Smith has been called a "digital marketing expert" by
Forbes,and publishes articles regularly in The Huffington Post, Law Journal Newsletters, and for the American Bar Association
About the Book:
"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." — Scott Galloway, Professor of Marketing, NYU Stern School of Business.
"This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." — Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Every top salesman knows there’s nothing more important than being ‘top of mind’ with customers.
Every great manager knows there’s nothing more critical than getting a positive return on every investment made, whether it be in the form of time, bandwidth or dollars.
there’ssocial media. The biggest time — and money — waster in human history.
Unless it’s not.
The fact is, social media is the biggest disruption to ‘the way you do business’ since movable type. And if you’re not doing it, you’re dead and just don’t know it yet.
ROTOMA: The ROI of Social Media ‘Top of Mind’ is about all the above — and more.
- If you know you should be doing social media, but don’t know where to start, this book is for you.
- If you’re a manager who needs to fully understand, plan
for,or embrace the ROI of social media, ROTOMA is for you.
- And if you just like books that serve up a gourmet buffet of actionable ideas you can actually use, it’s for you too.
"ROTOMA is brilliant! Being “top of mind” is the new imperative in our digitally cluttered world. Superbly written — equally insightful and entertaining. Valuable tips shared in the context of fascinating stories and case studies. Especially loved the "Personal Branding Power Hour." Highly Recommended!" — Sandra Long, author, LinkedIn For Personal Branding: The Ultimate Guide.
If you have any questions about the ALA Summit Series Webcasts or our featured experts, contact Patricia Carrera.