Greater Los Angeles Chapter Represents ALA Abroad
Three members from the Greater Los Angeles Chapter's Board of Directors were invited to Brasilia, Brazil to be keynote presenters at the 3rd Annual Conference of the Central Bank of Brazil and International Symposium in Legal Administration. The three members were:
The three women addressed attorneys and legal management staff during their presentations. Two of the administrators spoke on the topic of professional legal management and the business of law in the United States, while another spoke about the standard and quality of service delivery. Thank you to these members for representing ALA and educating other organizations about the profession of legal administration.
Boston Chapter Member Receives Honor
The College of Law Practice Management has elected Paul R. Morton, Chief Operating Officer of Burns & Levinson LLP and member of the Boston Chapter, into its elite group of Fellows. The College of Law Practice Management formally recognizes individuals who have made outstanding contributions to the profession of law practice management for a period of at least 10 years. Morton has been a member of ALA for more than 20 years, serving as the Boston Chapter's President from 1997-1998 and on the ALA Board of Directors from 2005-2007. Congratulations Paul!
Does your chapter have a member achievement to share? We want to hear about it! Please email Associate Editor Kelly Zimmerman with your member news.
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An Update on the 2013 LFA Retreat
In our respective roles as chief operating officers and executive directors of large firms, we face an increasingly competitive landscape. We, along with our chief executive officers and executive leadership teams, are perpetually driven to improve profitability by outperforming the competition. Most legal industry analysts project flat or near-flat demand, which has many firms executing strategies that are designed to increase revenues by capturing more of the existing market demand. Additionally, most often the benchmark of success is measured against firms that we view to be competitively positioned to our firm.
This year's Large Firm Principal Administrators (LFA) Retreat is designed to push us — and our firms — beyond our predictive discussions and benchmark comparisons. It is designed to challenge us to think anew about how we act strategically, create value and drive profitable growth in new markets. Dr. Roch Paraye, a Teaching Fellow at the Wharton School of the University of Pennsylvania, will engage us in a dialogue that will help us navigate our firms into Blue Oceans — uncontested market space where the competition is essentially irrelevant. Following this engaging, participatory discussion, James Jones, Senior Fellow at the Center for the Study of the Legal Profession at Georgetown University, will assist us to further break down the Blue Ocean Strategy and apply it to improving operations within our firms.
Blue Ocean Strategy has been around since the mid-2000s and suggests an alternative approach to creating value in an organization. Rather than competing in the bloodstained waters of "red oceans" — named for the fierce competition that ensues in these overcrowded markets — organizations should invent new demand and offer clients value, while also reducing costs.
The members of the LFA Caucus Steering Committee and the LFA Retreat Education Committee made a concerted effort to increase the caliber of the educational content at this year's retreat, and ALA leadership and staff have supported us. Two highly accomplished individuals with renowned academic credentials will engage our group to not only think differently, but also act differently.
We understand the value and importance of maintaining the familiarity of past retreats through idea exchanges, golf, and ample opportunities to network and socialize, but we anticipate the professional development aspect of this year's retreat to be quite impactful. Please join us September 26 - 28 at the Four Seasons Resort at Troon North in Scottsdale, Arizona.
Attendance at the LFA Retreat is limited solely to the principal administrator of a law firm with 100 or more attorneys. To see if you qualify for this event, or for LFA Caucus membership, contact Leslie Bowles at email@example.com.