General Management >> Client Relations & Development
Client Relations & Development
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Kraft, Robert A. A Blueprint for Marketing with Staff. The author routinely reminds employees that they are all in marketing. The firm's in-house marketing efforts focus more on keeping existing clients satisfied and receiving word-of-mouth referrals t
Woldow, Pamela H. Legal Project Management is far more than simply a mere pricing or matter management tool. From business awareness and client integration to a groundbreaking China-Australia merger, find out how LPM is growing in new directions and dimen
Satkunas, Kris. Client attrition is a business reality. Employing analytic tools to understand attrition rates provides firms with the power to act — and to change that reality.
Marcus Letter introduction to a March, 2007, article in The American Lawyer by Aronson and Heintz - a guide to true professionalism in strengthening client relations.
Richardson, Douglas B. and Pamela H. Woldow. Communication lapses are far more than simple misunderstandings or irritations; they can derail a major project and fatally damage the lawyer-client relationship. Use project management principles to develop g
American Bar Association. Documenting the Attorney-Client Relationship: Law Firm Policies on Engagement, Termination, and Declination. Book - Available Through Amazon.com
Terzian, Carl. Law firms need effective networking as a primary business development strategy. Marketing and public relations often elude law firms when business is good; but, when business is sluggish and their client base is threatened, they scramble
Wesemann, Ed. As law firms attempt to drive greater profitability, it is common for partners to talk about firing unprofitable clients. But the truth is that a firm's client base goes a long way toward determining its profit level, and improvement does no
Doerr, John. Putting tangible value that speaks to your clients in your value proposition makes you stand out from the crowd and adds more value to your own firm.
Griffith, Kelly. Fredrikson & Byron's FredKnows Training Program Creates Industry Expertise. Fredrikson & Byron's Client Service Committee and Marketing Department developed FredKnows to improve client service by educating firm personnel at all