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General Management >> Client Relations & Development

Client Relations & Development

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Kraft, Robert A. A Blueprint for Marketing with Staff. The author routinely reminds employees that they are all in marketing. The firm's in-house marketing efforts focus more on keeping existing clients satisfied and receiving word-of-mouth referrals t
http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=7&ArticleID=862
Woldow, Pamela H. Legal Project Management is far more than simply a mere pricing or matter management tool. From business awareness and client integration to a groundbreaking China-Australia merger, find out how LPM is growing in new directions and dimen
http://www.edge.ai/Edge-International-1918690.html
Satkunas, Kris. Client attrition is a business reality. Employing analytic tools to understand attrition rates provides firms with the power to act — and to change that reality.
http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=7&ArticleID=622
Marcus Letter introduction to a March, 2007, article in The American Lawyer by Aronson and Heintz - a guide to true professionalism in strengthening client relations.
http://www.marcusletter.com/Aronson.htm
Richardson, Douglas B. and Pamela H. Woldow. Communication lapses are far more than simple misunderstandings or irritations; they can derail a major project and fatally damage the lawyer-client relationship. Use project management principles to develop g
http://www.edge.ai/Edge-International-1823612.html
American Bar Association. Documenting the Attorney-Client Relationship: Law Firm Policies on Engagement, Termination, and Declination. Book - Available Through Amazon.com
http://www.amazon.com/exec/obidos/tg/detail/-/1570735298/qid=1057447903/sr=1-163/ref=sr_1_163/104-46
628271-7783126?v=glance&s=books
Terzian, Carl. Law firms need effective networking as a primary business development strategy. Marketing and public relations often elude law firms when business is good; but, when business is sluggish and their client base is threatened, they scramble
http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=7&ArticleID=618
Wesemann, Ed. As law firms attempt to drive greater profitability, it is common for partners to talk about firing unprofitable clients. But the truth is that a firm's client base goes a long way toward determining its profit level, and improvement does no
http://edwesemann.com/articles/business-development/2009/03/23/firing-clients/
Doerr, John. Putting tangible value that speaks to your clients in your value proposition makes you stand out from the crowd and adds more value to your own firm.
http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=7&ArticleID=715
Griffith, Kelly. Fredrikson & Byron's FredKnows Training Program Creates Industry Expertise. Fredrikson & Byron's Client Service Committee and Marketing Department developed FredKnows to improve client service by educating firm personnel at all
http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=7&ArticleID=659
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