Law Firm Marketing >> Relationship Management
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The Marcus Letter. Knowledge, training and experience are what make the difference. Yes, indeed, you might be able to do your own marketing, and certainly certain aspects of it. But let's look at all the options and the probable consequences of each....
Flynn, Kathleen. It is that time of year again, when stores are adorned with holiday ornaments and we law firm administrators and marketing directors are wringing our hands as we face the annual challenge...the client holiday gift and card crush. The...
Pay, Robert and Mary Pasby. In tough markets, the priority for most firms is generating revenues today or tomorrow, through maintaining and mining key relationships. However, business development for a firm is a portfolio activity. It is about making...
Rhodunda, Debra L. Client satisfaction is a critical component of a successful law firm in today's competitive environment. Apr 2000
Krufka, Marci M. and Virginia Grant. In today's global economy, both lawyer and client demographics have changed -- and so have the rules. Sept 2006
Cummings, Mike. Marketing is the process by which all the members of your firm create new business and build enduring relationships with clients and referral sources. It is integral to the success of your firm and central to their career success of...
Jacobsen, Susan. Moving away from discussions about branding, brochures and creative billing practices, this year's Marketing Partner Forum in Orlando provided an opportunity for buyers of legal services (counsel at major corporations at various...
Bodine, Larry. When building client relationships keep the focus on the following: 1. Know the client's business; 2. No rote answers; 3. Sensitivity in selling; and, 4. Mistakes law firms make. Also keep in mind: 1. The law firm must be able to meet...
The Marcus Letter. The loss of Arthur Andersen and the consolidation of the now Big Five can alter the competitive landscape for firms of any size. It's likely that the major firms will accelerate a long standing practice of reaching into the low end...
Marcus Letter. The differences between marketers and the professionals they serve should supply the dynamic tension that makes the system work, because dynamic tension forces progress, and, properly directed, gives relevance to the principles of all...