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Tools & Resources
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Tursi, Elizabeth Anne. Tursi discusses the need for organizations and more specifically the need for forums. The PM Forum, as the main focus, has different functionalities, and it is associated with marketers in law, accounting, real estate and...
The Marcus Letter. A New Web Site Calls In Facts And Ideas From All Sources. Created by an attorney with a background of business practice, JDSupra is a wide open site that encourages lawyers to report distinctive experience in ways that are useful to o
Bodine, Larry. Interview of the Month: Larry Bodine, Strategic Marketing & Web Consultant, Larry Bodine Marketing. BDI Member Larry Bodine is a strategic marketing consultant based in the Chicago area. Since 2000, he has assisted professional firms in...
Cross, Darryl. The concept of sales campaigns in the legal industry could be viewed as either an act of innovation or heresy depending on whom you talk to. How law firms can get started in this relatively new internal discipline was the subject of the...
Biehl, Kathy. Misinformation has a way of taking root online and turning into virtual kudzu. The misinformation that's flying around about copyright is encouraging people to do things that are not merely illegal, but potentially extremely costly....
McCaffery, Margaret. Book Review - Some Assembly Required: A Networking Guide for Women. Co-Authors: Thom Singer and Marny Lifshen. Strategy, common sense, challenges, opportunities, et al.
The Marcus Letter.The author states that How Clients Buy is an important work, and should be seen by every professional. It helps to understand a great deal. But the nature of professional services makes the buying decision complex, and, to a large...
Meyer, Julie. The author of the book stipulates that to develop and maintain a successful practice, the ferocious independence, naturally critical and analytical approaches, and propensity to tension he identifies as prevalent among attorneys will...
The Marcus Letter. The author states that this is a remarkable book, in its range of subjects, its originality, its down to earth common sense, and its freedom from academic clichés. It's impossible for any lawyer not to gain some benefit from it.
The Marcus Letter. The author reports that no skill or technique goes unexplored in the book, from the techniques of meeting and developing potential clients to the sales process to the closing. The book covers client relations and client retention...