Legal Management

September/October 2006
Volume 25, Number 5

To read any of the stories in this issue of ALA’s journal, Legal Management, simply click on the headline for a downloadable PDF.

Table of Contents

Feature Articles

COVER STORY
Diversity Means Business: Adapting Law Firms to Cultural Change 
The minority population is increasing, in turn, creating diversity among clients, business associates and even your employees. To continue gaining clients and revenue, law firms need to adapt to demographic and cultural change – and legal administrators can play major roles in making it happen.
BY LENORA BILLINGS-HARRIS, CSP

More Bang for the Buck: Gaining Returns on Marketing Investments 
Law firms spend a great deal of money on marketing, yet most don’t even measure the return on investment. Improve your methods and gain a better return by learning how to measure marketing efforts and how to recognize which actions are and aren’t profitable.
BY LARRY BODINE, ESQ. AND SUZANNE LOWE

Gone in a Flash Drive: Protecting Valuable Files When Attorneys Leave the Firm 
With access the latest technology, lawyers are finding it easy to leave firms while taking away valuable information such as client lists and confidential files. However, software, administrative procedures and even staff efforts can put an end to the suspicious behavior and thievery.
BY PHILLIP M. PERRY

No Pain, No Gain: Exit Interviews Create Opportunities 
Legal administrators may dread the exit interview process, but it represents a rare and valuable opportunity to gain feedback from a departing employee. Seize the chance to get critical insights that will help you to improve the working environment for existing staff.
BY JULIANA B. BERRY, ED.D.

Columns and Departments

To the Point
Getting to Know You 
BY JOHN DELAVAN

UpFront
Practical News & Perspectives 

Think Tank
On the Move: Engaging Employees About Office Relocations 
COMPILED BY AMY DVORAK

Best Practices
From Bland to Brand: Improving the Design of Your Law Firm’s Web Site 
BY BURKEY BELSER

LawBiz Coach
Business Competency: Teaching Lawyers “The Business of Law®” 
BY ED POLL

Big Ideas
It Takes Two: Dual Management Model Facilitates Law Firm Innovation and Growth 
BY MARK LONG

Off the Shelf
New Products for Law Firms 

ALA Update
News from Your Professional Association 

Quick Connect
Legal Management Advertiser Information 

Flashback
The Power of Advertising: From the Beginning, Legal Vendors Sought Exposure Through ALA 

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