Legal Management

November/December 2007
Volume 26, Number 7

THIS ISSUE’S THEME: LAW FIRM MARKETING

To read any of the articles featured in this issue of ALA’s journal, Legal Management, simply click on the hyperlinked headline for a downloadable PDF.

Table of Contents

Feature Articles

COVER STORY
Getting Noticed: The Evolving Tactics and Strategies of Law Firm Marketing 
Legal administrators must stay informed about key trends and best practices to ensure their firms market their services effectively and drive business development.
BY MICAH BUCHDAHL AND JAMIE DIAFERIA

Your Firm’s Services: Adding and Positioning Expertise 
Marketing of a law firm’s services to distinguish it from the competition and maximize revenues must take into how the firm is structured and how service capabilities are augmented.
BY PHYLLIS WEISS HASEROT

International Initiative: A Roadmap to Global Client Development 
Networking plays a pivotal role for attorneys who wish to develop international practices.
BY CHRISTY BURKE

Nothing to Fear: Marketing Jitters? You Are Not Alone! 
Lawyers and legal administrators alike often admit a lack of detailed knowledge when it comes to law firm marketing. Together they can get up to speed to ensure the firm’s profitability and overall success.
BY DANIEL GUTTMAN

Columns and Departments

To the Point
Big Plane! Big Plane! 
BY JOHN DELAVAN

Up Front
Practical News & Perspectives 

Think Tank
Ticket Torments: Creating a Policy for Arena Suite Access 
COMPILED BY AMY DVORAK

Best Practices
Marketing on a Limited Budget: It Can Be Done 
BY BARBARA NICHOLS MENCER

LawBiz Coach
From Satisfaction to Partnership: Taking Client Relationships to the Next Level 
BY ED POLL

Big Ideas
Cross-selling Strategies: Cultivating New Business from Current Clients 
BY JIM HASSETT

Off the Shelf:
New Products for Law Firms 

ALA Update
News from Your Association 

Quick Connect
Legal Management Advertiser Information 

Final Thoughts
You Reap What You Sow 
BY AMY DVORAK

The articles posted here and throughout www.alanet.org are for reference only and are copyrighted 2007, All Rights Reserved, by the Association of Legal Administrators (ALA). Reuse or redistribution of articles without ALA’s permission is strictly prohibited. Request Permission to reprint or redistribute content from this publication.