Legal Management

March 2009
Volume 28, Number 2

To read any of the articles featured in this issue of ALA’s journal, Legal Management, simply click on the hyperlinked headline for a downloadable PDF.

Table of Contents

Feature Articles

COVER STORY
Clickability: Online Marketing Strategies to Boost Your Firm’s Business 
Law firms that address all three aspects of successful online marketing – visibility, design and content – will generate business and maximize the returns on their Internet investments. (Also featured: The Ethics of Online Client Development)
BY EXPERTS AT FINDLAW

Information at Your Fingertips: Exploring Best Practices in Records Management 
A comprehensive records management system can help a law firm to improve productivity, save money, and ensure legal compliance.
BY BILLY MITCHELL

Here’s to Your Health: Getting More Bang for Your Medical Insurance Buck
Law firms can battle high medical insurance costs by pursuing options that increase claims savings and lower premiums and adjudication costs.
BY JIM EDHOLM

The EQ Difference: Why Emotional Intelligence Matters in the Legal Profession
Having supervisors and other leaders in law firms with high levels of emotional intelligence contributes directly to talent retention and a positive workplace environment.
BY GRETCHEN NEELS

CASE STUDY
User-Friendly Solution: Integrating Multifunction Printers into a
Document Management System
The City Attorney’s Office of Oakland, California, achieves enhanced productivity and substantial cost savings with multifunction printers that streamline color printing and scanning in concert with the office’s existing document management and litigation support systems.
BY R. CRAIG STRUNK

Columns and Departments

To the Point
One Click Away
BY JOHN DELAVAN

Up Front
Practical News & Perspectives

Think Tank
A Smelly Situation: Creating Policies for Offensive Scents

Best Practices
Dos and Don’ts: Cures for Eight Common Small Law Firm Ailments 
BY STEVE ADAMS

LawBiz Coach®
The Ownership Mentality: Addressing the Real Threat to Law Firm Survival 
BY ED POLL

Big Ideas         
Business Development: A Necessity in Today’s Economy 
BY JULIE SAVARINO

Off the Shelf
New Products for Law Firms

ALA Update
News from Your Association

Quick Connect
Legal Management Advertiser Information 

Final Thoughts
Thriving in Chaos 
BY MARSHA PETRIE SUE

The articles posted here and throughout www.alanet.org are for reference only and are copyrighted 2008, All Rights Reserved, by the Association of Legal Administrators (ALA). Reuse or redistribution of articles without ALA’s permission is strictly prohibited. Request Permission to reprint or redistribute content from this publication.