Membership Development Committee

Mission Statement: We are a cross-section of passionate volunteers who evaluate, enhance, and innovate the membership experience.  We represent legal business professionals, to improve and deliver an inspired member experience. 

Description: The Membership Development Committee will focus on identification, development and implementation of strategies and tactics to advance ALA goals and objectives related to membership. Membership development is important as a means to govern the organization and achieve its overall mission. It has become more challenging as a result of many factors influencing legal management, and is now more critical in particular for these key reasons: 1) Member retirements outpacing new members, 2) law firm mergers, 3) increased competition, and 4) budget cuts.

Committee Size: 9-10

Term: 3 years

Appointments per year: 2-4

In-Person Meetings / Expectations: Attendance is required at the annual committee meeting which coincides with the Annual Conference.  Members must be available for monthly and as-needed scheduled committee conference calls. Each committee member is assigned leadership roles for major projects to distribute the workload and it is expected that committee members volunteer for assignments equally.

Recruitment: The Membership Development Committee will work with ALA HQ staff to recommend goals, strategies and objectives for recruitment by analyzing market influences and trends affecting recruitment.

Relations (Retention): The Membership Development Committee will strive to build and strengthen member relations by working with ALA HQ staff to determine and implement new ways to increase member satisfaction by evaluating the benefits of membership in relation to current member needs.

Engagement: The Membership Development Committee will help foster and build ALA spirit and community by working with ALA HQ staff to evaluate and determine membership priorities, value statements and messaging, focusing on articulating the unique value ALA provides within its membership sphere.

Eligibility: Membership on ALA committees is open to any regular member, associate member, business partner, consultant or other interested party whose knowledge, skills, and expertise is deemed useful to the work of the committee. Only regular members may serve as chair or chair-elect of committees. A keen interest in membership, commitment to the value of ALA, enjoyment in talking with other members/prospects, good follow-through and strategic vision are required.

Call for volunteers: Summer

Selections made: Winter

ALA Headquarters Liaison: Teena Austin