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Legal Management
November / December 2008

Volume 27, Number 6


Cover Story
Seize the Day: Pursuing Marketing Ideas and Initiatives During Tough Times
By Jay M. Jaffe

The worldwide economic downturn represents an opportunity for savvy law firms to expand and enhance their marketing approaches and initiatives.




To read any of the articles featured in this issue of ALA’s journal, Legal Management, simply click on the hyperlinked headline for a downloadable PDF.

 
Table of Contents

Feature Articles

The Bottom Line: Taking Your Firm’s Marketing Program to the Next Level
From building client teams to utilizing competitive intelligence, law firms are evolving their marketing approaches to do better business.
BY JENNIFER JOHNSON

Step by Step: Creating a Strategic Marketing Action Plan
With so many ways to market your law firm and its services, which vehicles should you pursue? Take a closer look at 10 components of an effective marketing action plan.
BY STEPHEN FAIRLEY

Columns and Departments

To the Point
Getting the Word Out
BY JOHN DELAVAN

Up Front
Practical News & Perspectives

Think Tank
Perfect 10: Firm’s Anniversary = Great Marketing Opportunity
COMPILED BY AMY DVORAK

Best Practices
Seek and Find: Optimizing Attorneys’ Biographies on Firm Web Sites
BY JAYNE NAVARRE, ROB KAHN, AND ADAM STOCK

LawBiz Coach®
Blogs as Marketing Tools: How Administrators Can Keep the Process Realistic and Effective
BY ED POLL

Big Ideas
Marketing Law Firm Diversity: Authentic or Aspirational?
BY JUDITH C. TRUMAN

Off the Shelf
New Products for Law Firms
COMPILED BY AMY DVORAK

ALA Update
News from Your Association

Quick Connect
Legal Management Advertiser Information

Final Thoughts
Something to Talk About
By AMY DVORAK

 

 
 
 
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