LI03 Is the Medium the Message? Seven Critical New Media Strategies for Administrators

Some of us seem to still be in the '90s when it comes to social media and Internet technology. What do we need to be doing to become current? What resources are available? How best can we plan and prepare for the challenge ahead? With the use of case studies, data and practical examples, learn seven essential strategies for using social media in your law firm today to increase and preserve your firm's reputation. You will also get tips on policy, guidelines and ethical business etiquette for all of your firm's online interactions.

Goals:

• Identify seven essential strategies for using social media in your law firm

• Determine how to overcome S.M.A.D. — Social Media Affliction Disorder

• Discuss the most current social media and which are preferable for the law firm

• Establish processes that minimize risk, avoid pitfalls and preserve (and increase) your firm's reputation

Jayne Navarre, LawGravity LLC, is an Internet Marketing Strategist with 18 years of legal industry marketing and business development service. She educates companies, law firms, lawyers and marketing professionals in the application of sound, ethical and purposeful strategy in the realm of new media communications. Navarre is the author of the definitive book, social.lawyers: Transforming Business Development.

Audience

Attendees should have a working knowledge of law firm social media strategies.

CPE: Marketing