April 2015 Table of Contents

Features

Financial Management 
Your Clients’ Surprising Effect on Firm Profitability
By Erin Brereton
Clients have a surprising effect on your firm’s profitability.

Legal Industry/Business Management
Pondering Profitability
By Paula Tsurutani
In an ever-evolving climate, law firms need to be innovative to stay ahead. 

Operations Management
Marketing’s Impact on Profitability
By Peter Darling
No matter the firm size, marketing is becoming a key part of a firm’s success.

Columns

Big Ideas: ALA President's Letter
Celebrate a Great Year with Us in Nashville

Coach's Corner: Tips From an Industry Expert
Take Charge of Your Creditworthiness

Millennial Mouthpiece: For the Emerging Workforce 
Understanding Professional Perceptions Can Help Bridge Generation Gaps

Test Drive: Gadget Reviews with Bill and Phil
Bluetooth Grab Bag

Tough Topics: Controversial Office Conversations
Enrollment: A New View on the Art of Persuasion

Departments

Industry News: Legal Management Updates
Facts and Stats
5 Takeaways from a File-Sharing Survey

Tips and Trends: Industry Advice and Developments
7 Trends That May Affect Profitability

High Tech
New Products for Law Firms

At ALA

ALA Faces: Member and Chapter News
Anniversaries, Awards and Appointments

At ALA: Association News and Events
What’s Happening at Headquarters
Call for ALA Leadership Volunteers