Table of Contents

Legal Management — April 2015

Columns

BIG IDEAS: ALA PRESIDENT'S LETTER

Celebrate a Great Year with Us in Nashville

COACH'S CORNER: TIPS FROM AN INDUSTRY EXPERT

Take Charge of Your Creditworthiness

MILLENNIAL MOUTHPIECE: FOR THE EMERGING WORKFORCE

Understanding Professional Perceptions Can Help Bridge Generation Gaps

TEST DRIVE: GADGET REVIEWS WITH BILL AND PHIL

Bluetooth Grab Bag

TOUGH TOPICS: CONTROVERSIAL OFFICE CONVERSATIONS

Enrollment: A New View on the Art of Persuasion 

Departments

INDUSTRY NEWS: LEGAL MANAGEMENT UPDATES

Facts & Stats
5 Takeaways from a File-Sharing Survey

TIPS AND TRENDS: INDUSTRY ADVICE AND DEVELOPMENTS

7 Trends That May Affect Profitability

HIGH TECH

New Products for Law Firms

Features


FM: FINANCIAL MANAGEMENT

Your Clients’ Surprising Effect on Firm Profitability
By Erin Brereton
Clients have a surprising effect on your firm’s profitability

OM: OPERATIONS MANAGEMENT

Marketing’s Impact on Profitability
By Peter Darling
No matter the firm size, marketing is becoming a key part of a firm’s success

LI: LEGAL INDUSTRY/BUSINESS MANAGEMENT

Pondering Profitability
By Paula Tsurutani
In an ever-evolving climate, law firms need to be innovative to stay ahead 

ALA Now

ALA FACES: MEMBER AND CHAPTER NEWS

Anniversaries, Awards and Appointments

AT ALA: ASSOCIATION NEWS AND EVENTS

What’s Happening at Headquarters
Call for ALA Leadership Volunteers