ALA Business Partner (Vendor) Contribution Guidelines
At ALA, we value our business partners’ expertise and invite you to contribute in one of four ways below. These opportunities preserve our editorial integrity, while still allowing you a chance to impart knowledge onto law firm managers.
ALA’s flagship publication, Legal Management magazine, is published 10 times a year at www.legalmanagement.org. It features scholarly articles targeting law firm managers and managing partners. The following opportunity/placement is available in the publication:
- Business Partner Perspective: This is a column in each issue of Legal Management. The content must be educational as Legal Management will not print case studies or advertorial material. Please note: This section cannot be purchased. Articles are assigned solely on the quality of the content pitched. There is no formal editorial calendar for this section, allowing flexibility based on timeliness and the business partner’s expertise. The first step is to send a pitch. Specs for article: 750 words and include an author bio, contact information and high-resolution headshot. Articles should be written as a guide for law firm managers and provide practical takeaways. Use this as an opportunity to educate and build trust — not sell.
- Expert Interviewee: Our freelance writers occasionally interview business partners as experts on a particular topic. If interested in being interviewed, please send an email explaining your area of expertise.
For any editorial consideration, business partners or their PR representatives must submit detailed article queries, pitches or abstracts via email to the editors below. No calls, please. If accepted, the editor(s) will work with the writer or representative to develop the required content and to assign deadlines.
Articles should be oriented to the needs and interests of legal management professionals and other law firm business management professionals and NOT specifically or solely to attorneys.
Articles are assigned on a first-come, first-served basis and are placed at the editor’s discretion — not by request of the business partner.
No compensation is offered to business partner contributors, nor do we permit business partners to purchase content.
Upon submission, the editor has the right to edit for style, clarity and length and to make final selection on headlines, subheads and graphic treatment. Writers may be asked to revise manuscripts or provide additional information for clarification.
Agreements and Permissions
Material accepted for publication becomes the property of the Association of Legal Administrators. The Association liberally grants reprint permission.
Please adhere to AP Style and the guidelines of the ALA Stylebook; digital copies are available upon request.
All editorial contributions are distributed to nearly 10,000 legal management professionals. If published in Legal Management magazine, the content will appear in the full issue available at www.legalmanagement.org.
After reading the information above, pitch an idea to us at ALA headquarters as follows by sending an email to
Valerie Danner, Managing Editor, at firstname.lastname@example.org.