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Blogging in One Hour for Lawyers

Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost--all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog--and gain new business opportunities along the way.

In just one hour, you will learn to:
  • Set up a blog quickly and easily
  • Write blog posts that will attract clients
  • Choose from various hosting options like Blogger, TypePad, and WordPress
  • Make your blog friendly to search engines, increasing your ranking
  • Tweak the design of your blog by adding customized banners and colors
  • Easily send notice of your blog posts to Facebook and Twitter
  • Monitor your blog's traffic with Google Analytics and other tools
  • Avoid ethics problems that may result from having a legal blog

Member: $24.95
Nonmember: $39.95

Getting to Yes: Negotiating Agreement Without Giving In

Negotiation and compromise are two great tools to end conflict and reach consensus. Learn how to lead your firm through difficult discussions and achieve an environment that is supportive and efficient. Author: R. Fisher and W. Ury. 200 pages.

Member: $15.00
Nonmember: $18.00

The Failing Law Firm: Symptoms and Remedies

As institutions, firms face different, and in some cases, more intense structural challenges than most-if-not-all others. They are not held to the same standards of transparency, financial hygiene, and infrastructural-sterility as their publically-traded clients. Leadership and management can all too easily be unprepared for their incumbency and overwhelmed by double duties. The firm’s “product” is highly mobile and prone to flight during even minimal financial dips. And while these are just a few hurdles, they alone are more than enough to bring many corporate CEO’s to their knees. The industry presses on, regardless, and deserves some guidance in its evolution.

The Failing Law Firm was initially written with the purpose of simply illuminating the symptoms of a struggling firm. But after some research and contemplation, the author came to understand that by the time most symptoms revealed themselves, it is often too late for the attorney, management, or leadership to do something about them.

He dug deeper, seeking not only to more effectively define and articulate the various major components of a firm’s embodiment, but, to also understand the ways in which they interact at a deeper, more fundamental level to induce stability or vulnerability. This deeper understanding can provide readers with a tool that is geared more toward predicting destabilization, rather than just defining it once it is happening.

The other side of this coin is a blue print that attorneys, management, and leadership can use in analyzing, or planning for, the robustness, cohesiveness, and strength of a firm’s infrastructure and embodiment. Importantly, and perhaps for the first time in a single volume,  the themes and deeper phenomena that underlie the various components of a firm and how they interact—constructively or destructively—in a matrix fashion are discussed.

Chapters include:
1.   The End of Innocence
2.   The Anatomy of a Failing Firm
3.   The Money Press
4.   Law Firm Governance
5.   Policies and Procedures
6.   Law Firm Cultures
7.   Law Firm Leadership
8.   Law Firm Strategy
9.   Law Firm Compensation
10. Taking Academia to the Office
11. Sleeping with the Enemy?

Member $65.95    
Nonmember $79.95

Twitter in One Hour for Lawyers

More lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms, and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they are written in a foreign language. Twitter in One Hour for Lawyers will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert. 

In just one hour, you will learn to:
  • Create a Twitter account and set up your profile
  • Read tweets and understand Twitter jargon
  • Write tweets--and send them at the appropriate time
  • Gain an audience--follow and be followed
  • Engage with other Twitters users
  • Integrate Twitter into your firm's marketing plan
  • Cross-post your tweets with other social media platforms like Facebook and LinkedIn
  • Understand the relevant ethics, privacy, and security concerns
  • Get the greatest possible return on your Twitter investment
  • And much more!
Member: $24.95
Nonmember: $39.95