CONFERENCE :: KEYNOTE ADDRESS

Keynote Address

Monday, April 15, 2013
8:00–9:30 a.m.
CM10

Fl!p—Turn Challenge into Opportunity and Change into Competitive Advantage

Today's economy calls for a new way of doing business. Business leaders need a more cutting-edge perspective on the world. They need to know how to turn challenge into opportunity, and how to rethink competitive advantage. Peter Sheahan, one of the youngest and fastest-rising stars on the international business circuit, reveals how to do just that with what he calls "flip"—i.e. counterintuitive thinking coupled with bold acts. Learn how the world's most effective organizations and individuals disregarded the "business as usual" conventions and distinguished themselves from the competition. Explore how you can reimagine the competitive advantage, manufacture tangible points of difference in the market, and take the intelligent risks required to innovate and drive change that will improve your firm's profits in this highly creative and informative session.


Objectives
  • Identify how to inspire innovative thinking and lasting change
  • Determine how to break free from thinking that made you successful in the past, but could undermine your success in the future
  • Explain the benefits of counterintuitive thinking
  • Discuss how "nonsexy" innovation can improve your firm's bottom line
     

Audience: Attendees at any level will benefit from this session. No advance preparation is necessary.
 

SPEAKER
PETER SHEAHAN

Peter Sheahan is known internationally for inspiring innovative business thinking and creating lasting behavioral change. He is a highly successful entrepreneur with his international thought leadership practice and as the CEO of ChangeLabsTM, a global consultancy that builds and delivers large-scale behavioral change projects for clients such as Google, Apple and IBM. He has been voted the Australian National Speakers Association's Keynote Speaker of the Year, named one of the 25 Hottest New Speakers in America, one of the 25 Most Influential Speakers in the industry and was recently inducted into the CPAE Speaker Hall of Fame. Sheahan has been a featured expert in a five-part global series on Innovation on CNBC, and has been written up in the Washington Post and Fast Company magazine. He is the author of six books, including Fl!p, Generation Y and his newest book, Making It Happen.