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Message from the chair
Glenda C. Raley
Chair, BUSINESS PARTNER RELATIONS COMMITTEE
It's a New Year for the BPRC and the BPAP!
As we gathered in Honolulu for the Annual Conference & Exposition in April, it was a time for Alohas — we said goodbye to our committee members who were completing their terms and hello to those joining us for 2012-2013.
The Business Partner Relations Committee (BPRC) members who completed their terms were:
The Business Partner Advisory Panel (BPAP) members who completed their terms were:
Their insight and vision contributed to the ongoing mission of strengthening the relationships between ALA members and the business partners who support them.
New BPRC members:
New BPAP members:
Our group looks forward to working with association members and the many business partners who support ALA. Under the guidance of the ALA Headquarters Staff, we hope to explore new avenues of partnership that will enhance and strengthen our relationships.
We hope you will reach out to any of our committee members and let us know how we can better serve you.
The Power of Partnership
Develop and Sustain Good Relationships with ALA Members at Conferences and Beyond
Region 3 Conference & Expo
Region 2 Conference & Expo
Region 4 Conference & Expo
Regions 5 & 6 Conference & Expo
Region 1 Conference & Expo
ALA Regional Conferences & Expos should not be missed! They will undoubtedly provide each of you an unmatched opportunity to build relationships with legal administrators in addition to enhanced visibility and access to attendees from all spectrums of ALA membership. This includes Executive Directors, COOs, Law Firm Administrators, as well as the functional specialists from law firms and corporate and government legal departments. These are the individuals who evaluate as well as select the products and services used by their organizations. Each of the exhibit halls will offer outstanding ways to develop business relationships face-to-face with these varied law firm leaders and managers. Your company representatives will have ample time throughout the conference to educate attendees about your products and services in the exhibit hall, during social events and between sessions.
Because it is important to each Regional Leadership Team and ALA Headquarters Staff for all of these to be successful experiences for you, we thought
it would be a good idea to provide you with some successful tips and tricks for these events. For those of you who are seasoned ALA Business Partners —
you know what you're doing! But, we also have new exhibitors. Whether a new or returning business partner, I hope you find this list of conference tips helpful.
Business Partner Conference Tips
Additionally, I thought it might be helpful to provide some information garnered from all of the regions on how, after a successful connection with the law firm leaders, business partners build on relationships in the legal industry.
Tips on Building Successful Relationships with an ALA Member
Each of the regional exhibitor prospectuses will outline the levels available to you as an exhibitor at these conferences. All of the exhibit halls sell out quickly, so it is important to take the time review all of your options and select the sponsorship that best suits your company’s marketing objectives. The prospectus, applications and other relative information can be found on the ALA website.
Keep in mind that the individuals who attend these conferences are usually those members who are responsible for evaluating and selecting the products and services utilized by their respective organizations. No matter what sponsorship your company will select, you can be assured that you will have the quality face-to-face conversation and interaction with law firm managers. It is our hope that you will take the time to inform them about your products and services during the social and networking events in addition to the varied exhibit hall hours at each of these five Regional Conferences & Expos.
If you have questions, please feel free to reach out to anyone on the ALA Business Partner Relations Committee. I know I speak for all of the regional teams as
well when I say that we hope you join us for one or all of the fun and exciting networking, social and business opportunities this fall. And, as always, we thank you
for your unwavering and generous support of our mission!
2012 Specialty Conferences
In addition to the above-mentioned regional conferences, the following two specialty conferences will also take place in Chicago this fall:
Law Firm Financial Management Conference
Intellectual Property Retreat
For more information on any of the ALA events, please contact:
Manager of Business Partner Relations
Manager of Exhibits & Sponsorships
Legal Marketplace Saves the Day
You've got the knowledge, the gadgets and the power to solve our members' toughest problems, but how will they find you when they need a hero? To help ALA members find you, subscribe to Legal Marketplace. Legal Marketplace is a valuable resource for products, services and expertise that connects you to the firms that need you now. Once you've subscribed, you can begin to take advantage of expanded categories, opportunities to upload white papers and update as often as you'd like. Contact Robert Leighton at 847.267.1379 for pricing and additional information.
Please take the time to review the 2012 Marketing Guide
and contact Jane Mundell, Manager of Business Partner Relations to find out how ALA can best assist
with your strategic marketing plan. Customized proposals can be created to help you achieve your goals and maximize your company's
Advertising & Editorial Information
Currently, ALA is working on the September issue of Legal Management and editorial topics include:
Contact Robert Leighton at 847.267.1379 for pricing information and space reservations.
Write an Article for ALA Currents
Please send your responses to Robert Leighton.
Association of Legal Administrators
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