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When Business Partners need to get in touch with legal administrators, it's crucial to use the best tools that are available in the industry today. ALA makes this an easy process for you. Advertising with ALA allows you to reach your target market — more than 9,000 legal administrators through a variety of print and interactive advertising opportunities.

Contact for more information on any of these opportunities.

ALA Digital Publications

Legal Management Magazine (published 10 times per year):

Advertise in ALA's only educational digital publication and reach all members of the Association of Legal Administrators. Full-page, interactive and fractional ads sizes are available allowing Business Partners to effectively target ALA members.

View the advertising rates and specs.

Editorial content includes informative and educational articles on issues and trends of vital importance to law firm managers and principal administrators. Hot topics include technological innovations, human resources trends, marketing, financial planning, leadership issues and general business practices. In addition, ALA members are kept up-to-date with association and member news.

Contact for more information on current advertising specials and/or login assistance.

ALA Newsletters

BOLD Bites

ALA’s e-newsletter BOLD (Business of Law Discussion) Bites is a weekly digest that combines Your ALA News and Currents in an easy-to-read format so members and business partners get a more thorough overview of what’s going on at the Association level and within the legal industry. The e-newsletter will be complemented by monthly print digest featuring the top stories that will be mailed to members through traditional U.S. Postal Service delivery.

e-newsletter ad specs:
300 x 250, 72 DPI, .jpg or .gif
Printed newsletter ad specs:

Legal Management Email Alert

Sent by email before the digital versions are available, this Legal Management email offers an exclusive sponsorship. This opportunity drives readers to the online version featuring publicly accessible highlighted articles and a complete digital version of the magazine for ALA members.

One banner position is available per issue. $1,495

Ad specs:
560x90, 72 DPI, .jpg or .gif

Website Advertisements

Homepage Button Ads - Rates and Specs

Want some great exposure on the ALA website? If so, Business Partners should consider advertising on the ALA homepage with a button ad. With more than 3 million hits per month, your ad will be seen by ALA members and visitors alike.

Our homepage button ads are available beginning at $495 per month with limited quantities available.

Direct Mail Labels and Email Communication Rentals

Purchase the rights to a one-time use of the ALA member mailing labels for print communications or electronic outreach to potential new customers. Direct mail and email communications allow Business Partners to deliver a special marketing message to a target market of critical decision makers. Choose to rent the entire list of ALA members or create a customized sort by state, region and/or law firm size.

For more information, click here.

Editorial Opportunities

At ALA, we value our business partners' expertise and acknowledge the benefit of your editorial contributions. We offer several options for placement, each of which must go through an editorial review process. Potential opportunities are as follows:

  • Business Partner Perspective article in Legal Management magazine
  • Prominent product placement with images in the High Tech section of Legal Management

Please note that we do not publish any advertorial content, and articles must be educational in nature. Content placement cannot be purchased, and all articles are assigned solely on the quality and timeliness of the topic and pitch. To learn how to contribute, please read the Business Partner Contribution Guidelines.

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