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Blogging in One Hour for Lawyers
Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost--all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog--and gain new business opportunities along the way.

In just one hour, you will learn to:
  • Set up a blog quickly and easily
  • Write blog posts that will attract clients
  • Choose from various hosting options like Blogger, TypePad, and WordPress
  • Make your blog friendly to search engines, increasing your ranking
  • Tweak the design of your blog by adding customized banners and colors
  • Easily send notice of your blog posts to Facebook and Twitter
  • Monitor your blog's traffic with Google Analytics and other tools
  • Avoid ethics problems that may result from having a legal blog
Member: $24.95
Nonmember: $39.95
 

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Blue Ocean Strategy
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a 100 years and 30 industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold worldwide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?
Member: $25.99
Nonmember: $29.99
 

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CLMSM A Good Start
Suggested CLM(SM) Reference Enhance your preparation for the Certified Legal Manager exam with CLM recommended resources for test applicants.

HR and Finance
Together, Financial Management (30%) and Human Resources Management (35%) account for over half of the body of knowledge emphasized on the exam. Deepen your knowledge of these areas with two suggested CLM resources:
  • Law Firm Accounting and Financial Management, Fifth Edition
  • Human Resource Management, 15th Edition
Member: $609.00
Nonmember: $624.00
 

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Collecting Your Fee: Getting Paid from Intake to Invoice
This book, written for firms of all sizes, explains which alternative billing methods are right for your practice and how your firm can implement the appropriate changes. It includes a CD-ROM with sample forms, letters and agreements from firms that use alternative billing methods. Author: Edward Poll. 166 pages.
Member: $69.95
Nonmember: $79.95
 

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Creating Dominance
Dominance is an integral aspect of strategy. Strategy, whether in war, sports or business, is about how one can place themselves in a competitive position that gives them an advantage over competitors. If that position can be made so overwhelming by one competitor that others are effectively taken out of effective competition, that competitor is dominant. Dominance wins. The game is over. Everyone else is playing for second place or lower. Creating Dominance describes how successful law firms have gone about dominating their marketplaces - be they a practice area, a city or an industry. The book begins by describing the characteristics that identify a dominant firm and the precise strategies law firms can use to put themselves in a position of dominance.
Member: $16.95
Nonmember: $24.95
 

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Facebook in One Hour for Lawyers
Many lawyers use FacebookŪ, the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their FacebookŪ accounts. With a few simple steps, lawyers can harness FacebookŪ to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. FacebookŪ in One Hour for Lawyers will show any attorney--from FacebookŪ novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to:
  • Set up a FacebookŪ account
  • Optimize privacy and other settings
  • Create a profile and manage your timeline
  • Find, organize, and manage friends
  • Use FacebookŪ search and navigation
  • Participate on FacebookŪ with updates, comments, likes, and timelines
  • Send messages, join groups, and subscribe to feeds
  • Establish a business page
  • Monitor your FacebookŪ network
  • Develop a FacebookŪ strategy to grow your legal network
Member: $24.95
Nonmember: $39.95
 

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Getting to Yes
Suggested CLM(SM) Reference Negotiation and compromise are two great tools to end conflict and reach consensus. Learn how to lead your firm through difficult discussions and achieve an environment that is supportive and efficient. Author: R. Fisher and W. Ury. 200 pages.
Member: $15.00
Nonmember: $18.00
 

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Good Strategy Bad Strategy
Good Strategy/Bad Strategy uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Richard Rumelt's decades of digging beyond the superficial to address hard questions with honesty and integrity.

Rumelt argues that the heart of a good strategy is insight-into the true nature of the situation, into the hidden power in a situation, and into an appropriate response. He shows you how insight can be cultivated with a wide variety of tools for guiding your own thinking.

Good Strategy/Bad Strategy will show you:
  • How to clear out the mumbo jumbo and muddled thinking underlying too many strategies
  • A clear way to create and implement a powerful action-oriented strategy for the real world
  • Rumelt's nine sources of power-ranging from using leverage to effectively focusing on growth-are eye-opening yet pragmatic tools that can be put to work on Monday morning
Member: $19.95
Nonmember: $24.95
 

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Human Resource Management, 15th Edition
Suggested CLM(SM) Reference Covering everything from hiring and developing employees to executive compensation to employee safety and security, Human Resource Management is cited as suggested reading in preparing for the Certified Legal Manager (CLM)SM examination. Author: Robert L. Mathis and John H. Jackson.
Member: $295.00
Nonmember: $310.00
 

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iPad Apps in One Hour for Lawyers
At last count, there were more than 80,000 apps available for the iPad. Finding the best apps often can be an overwhelming, confusing, and frustrating process. iPad Apps in One Hour for Lawyers provides the "best of the best" apps that are essential for any law practice. In just one hour, you will learn about the apps most worthy of your time and attention.

This book will describe how to buy, install, and update iPad apps, and help you:
  • Find apps to get organized and improve your productivity
  • Create, manage, and store documents on your iPad
  • Choose the best apps for your law office, including litigation and billing apps
  • Find the best news, reading, and reference apps
  • Take your iPad on the road with apps for travelers
  • Maximize your social networking power
  • Have some fun with game and entertainment apps during your relaxation time
  • Have some fun with game and entertainment apps during your relaxation time
Member: $19.95
Nonmember: $34.95
 

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