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Social Media

Displaying 1 - 5 of 5 products.

  

Blogging in One Hour for Lawyers
Until a few years ago, only the largest firms could afford to engage an audience of millions. Now, lawyers in any size firm can reach a global audience at little to no cost--all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog--and gain new business opportunities along the way.

In just one hour, you will learn to:
  • Set up a blog quickly and easily
  • Write blog posts that will attract clients
  • Choose from various hosting options like Blogger, TypePad, and WordPress
  • Make your blog friendly to search engines, increasing your ranking
  • Tweak the design of your blog by adding customized banners and colors
  • Easily send notice of your blog posts to Facebook and Twitter
  • Monitor your blog's traffic with Google Analytics and other tools
  • Avoid ethics problems that may result from having a legal blog
Member: $24.95
Nonmember: $39.95
 

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Facebook in One Hour for Lawyers
Many lawyers use Facebook®, the world's most popular social networking platform, to communicate with friends and family across the globe. But lawyers are missing a major opportunity if they do not consider the business possibilities of their Facebook® accounts. With a few simple steps, lawyers can harness Facebook® to market their services, grow their practices, and expand their legal network--all by using the same methods they already use to communicate with friends and family. Facebook® in One Hour for Lawyers will show any attorney--from Facebook® novices to advanced users--how to use this powerful tool for both professional and personal purposes. In just one hour, you will learn to:
  • Set up a Facebook® account
  • Optimize privacy and other settings
  • Create a profile and manage your timeline
  • Find, organize, and manage friends
  • Use Facebook® search and navigation
  • Participate on Facebook® with updates, comments, likes, and timelines
  • Send messages, join groups, and subscribe to feeds
  • Establish a business page
  • Monitor your Facebook® network
  • Develop a Facebook® strategy to grow your legal network
Member: $24.95
Nonmember: $39.95
 

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LinkedIn in One Hour for Lawyers
Lawyers work in a world of networks, connections, referrals, and recommendations. For many lawyers, the success of these networks determines the success of their practice. LinkedIn®, the premier social networking tool for business, can help you create, nurture, and expand your professional network and gain clients in the process. LinkedIn® in One Hour for Lawyers provides an introduction to this powerful tool in terms that any attorney can understand.

In just one hour, you will learn to:
  • Set up a LinkedIn account
  • Complete your basic profile
  • Create a robust, dynamic profile that will attract clients
  • Build your connections
  • Use search tools to enhance your network
  • Maximize your presence with features such as groups, updates, answers, and recommendations
  • Monitor your network with ease
  • Optimize your settings for privacy concerns
  • Use LinkedIn® effectively in the hiring process
  • Develop a LinkedIn strategy to grow your legal network
Member: $39.95
Nonmember: $49.95
 

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Social Media for Lawyers: The Next Frontier
This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media, with the purpose of enabling them to identify the social media platforms and tools that best fit their practice and to implement them easily, efficiently, and ethically. Authors: Carolyn Elefant and Nicole Black 200 pages. Paperback
Member: $47.95
Nonmember: $79.95
 

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Twitter in One Hour for Lawyers
More lawyers than ever before are using Twitter to network with colleagues, attract clients, market their law firms, and even read the news. But to the uninitiated, Twitter's short messages, or tweets, can seem like they are written in a foreign language. Twitter in One Hour for Lawyers will demystify one of the most important social-media platforms of our time and teach you to tweet like an expert.

In just one hour, you will learn to:
  • Create a Twitter account and set up your profile
  • Read tweets and understand Twitter jargon
  • Write tweets--and send them at the appropriate time
  • Gain an audience--follow and be followed
  • Engage with other Twitters users
  • Integrate Twitter into your firm's marketing plan
  • Cross-post your tweets with other social media platforms like Facebook and LinkedIn
  • Understand the relevant ethics, privacy, and security concerns
  • Get the greatest possible return on your Twitter investment
  • And much more!
Member: $24.95
Nonmember: $39.95
 

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