Meet the ALA Staff
Sander Rosen joined the Association of Legal Administrators (ALA) as Marketing Manager in October 2013. In his current role as Director of Marketing and Communications, Rosen provides leadership to the marketing team and directs the marketing plan for ALA and the Association’s broad portfolio of products and services. Rosen ensures that ALA’s Strategic Plan is supported throughout all internal and external marketing vehicles, both for strategic messaging and leading the tactical execution. He also leads and manages the operations and marketing for ALA’s proprietary Compensation & Benefits Surveys.
Prior to joining ALA, Rosen has led marketing teams for many well-known retail and business-to-business brands, including Taco Bell, KFC, Marriott, Hilton, CNA Insurance, AT&T Broadband, Computer Associates and international branding for Innogy, LLC. He is expert across marketing vehicles, from corporate videos and TV ads to online and mobile advertising. Before embarking on a marketing career, Rosen was a practicing attorney at a litigation firm and is still proud of the day he argued his first motion in court. And won.